People

Faculty and staff who connect research, teaching, and industry collaboration around applied and responsible AI at Scheller.

About the People

The Center for AI in Business is a focused team that works closely with faculty, students, and partners to turn AI ideas into working projects. Our leadership and faculty affiliates bring depth across marketing, finance, operations, IT management, accounting, law and ethics, organizational behavior, and strategy and innovation.

Center Leadership

Adithya Pattabhiramaiah, Faculty Director

Leads the Center's academic direction, connecting faculty research, curriculum, and industry collaboration around applied and responsible AI. Researches return on AI, agentic AI for markets, and experiential AI in education.

View Profile

Zhaohu (Jonathan) Fan, Associate Faculty Director

Supports the Center's academic agenda and faculty engagement across applied AI. Researches explainable AI and LLMs for information retrieval, while integrating AI-powered analytics workflows and prompt engineering across business analytics and database courses.

View Profile

Sherri von Behren, Corporate Engagement Manager

Sherri spearheads partner engagement, helping shape meaningful collaborations and ensuring projects create real value for both students and organizations.

View Profile

Center Faculty Affiliates

Affiliates actively advise on applied projects, mentor students, and translate research into frameworks and learning experiences at the intersection of AI and business. The Center's affiliate roster spans every academic area at Scheller. Hover over a card to see each affiliate's AI focus.

Researches the return on AI investments and the implications of agentic AI for markets, while integrating AI-powered analytics and agentic workflows into marketing education.

Adithya Pattabhiramaiah

Marketing | Faculty Director, Center for AI in Business

Researches the return on AI investments and the implications of agentic AI for markets, while integrating AI-powered analytics and agentic workflows into marketing education.

Studies how generative AI transforms knowledge work and workers, exploring impacts on job crafting, upskilling, and organizational learning.

Maryam Alavi

Information Technology Management

Studies how generative AI transforms knowledge work and workers, exploring impacts on job crafting, upskilling, and organizational learning.

Applies AI and agentic workflows to legal decision-making and court operations, bridging law, data science, and design in her research and teaching.

Charlotte Alexander

Law and Ethics

Applies AI and agentic workflows to legal decision-making and court operations, bridging law, data science, and design in her research and teaching.

Researches autonomous supply chains, AI and sustainability, and AI-driven creativity, using agentic workflows and ML models in operations management.

Andre Calmon

Operations Management

Researches autonomous supply chains, AI and sustainability, and AI-driven creativity, using agentic workflows and ML models in operations management.

Studies how agentic AI reshapes competition and strategy in digital platform ecosystems, with a focus on AI-driven innovation and data as a strategic asset.

Marco Ceccagnoli

Strategy and Innovation

Studies how agentic AI reshapes competition and strategy in digital platform ecosystems, with a focus on AI-driven innovation and data as a strategic asset.

Explores the ROI of AI investments in finance and applies ML models to study misinformation, while teaching AI-driven innovation in financial contexts.

Jonathan Clarke

Finance

Explores the ROI of AI investments in finance and applies ML models to study misinformation, while teaching AI-driven innovation in financial contexts.

Integrates AI across digital marketing education, from AI-powered website creation to generative engine optimization, and builds custom GPTs for marketing courses.

Emily Edwards

Marketing

Integrates AI across digital marketing education, from AI-powered website creation to generative engine optimization, and builds custom GPTs for marketing courses.

Researches explainable AI and LLMs for information retrieval, while integrating AI-powered analytics workflows and prompt engineering across business analytics and database courses.

Zhaohu (Jonathan) Fan

Information Technology Management

Researches explainable AI and LLMs for information retrieval, while integrating AI-powered analytics workflows and prompt engineering across business analytics and database courses.

Leverages AI tools including Claude, ChatGPT, and Gemini in the TI:GER program to support innovation at the intersection of technology and entrepreneurship.

Jonathan Giuliano

Strategy and Innovation

Leverages AI tools including Claude, ChatGPT, and Gemini in the TI:GER program to support innovation at the intersection of technology and entrepreneurship.

Investigates the intersection of corporate governance and AI, integrating AI-enabled case discussions into advanced finance courses.

Narayanan Jayaraman

Finance

Investigates the intersection of corporate governance and AI, integrating AI-enabled case discussions into advanced finance courses.

Researches AI privacy, cybersecurity, ethics, and the trustworthiness of AI models, including LLM hallucinations and responsible use of generative AI in education.

DeBrae Kennedy-Mayo

Law and Ethics

Researches AI privacy, cybersecurity, ethics, and the trustworthiness of AI models, including LLM hallucinations and responsible use of generative AI in education.

Engages with AI through student assignments in the international MBA program and leverages LLMs for research support and industry engagement.

Ajay Kohli

Marketing

Engages with AI through student assignments in the international MBA program and leverages LLMs for research support and industry engagement.

Develops AI-powered personalization and recommender systems grounded in consumer behavior theory, bridging deep learning with business analytics education.

Pan Li

Information Technology Management

Develops AI-powered personalization and recommender systems grounded in consumer behavior theory, bridging deep learning with business analytics education.

Researches AI and privacy, human-AI interaction, and AI in finance, while integrating AI tools throughout data visualization coursework.

Mingfeng Lin

Information Technology Management

Researches AI and privacy, human-AI interaction, and AI in finance, while integrating AI tools throughout data visualization coursework.

Investigates the role of AI-derived information in financial reporting and its implications for accounting and auditing practices.

Nikki MacKenzie

Accounting

Investigates the role of AI-derived information in financial reporting and its implications for accounting and auditing practices.

Studies AI applications in auditing and increasingly uses AI and coding assistants to enhance analytics education in accounting.

Robbie Moon

Accounting

Studies AI applications in auditing and increasingly uses AI and coding assistants to enhance analytics education in accounting.

Explores AI's impact on municipal finance through data center research and investigates corporate bond financing of AI using coding assistants and agentic workflows.

Hala Moussawi

Finance

Explores AI's impact on municipal finance through data center research and investigates corporate bond financing of AI using coding assistants and agentic workflows.

Studies the impact of AI on student case preparation and learning outcomes, leveraging LLMs to reimagine case-based teaching in operations management.

Bob Myers

Operations Management

Studies the impact of AI on student case preparation and learning outcomes, leveraging LLMs to reimagine case-based teaching in operations management.

Researches autonomous agents and teaches emerging technology analysis covering LLMs, AI agents, autonomous vehicles, and AI's societal impact.

Eric Overby

Information Technology Management

Researches autonomous agents and teaches emerging technology analysis covering LLMs, AI agents, autonomous vehicles, and AI's societal impact.

Focuses on deepening the connection between AI and sustainability across operations management courses, engaging students and industry in applied projects.

Michael Oxman

Operations Management

Focuses on deepening the connection between AI and sustainability across operations management courses, engaging students and industry in applied projects.

Explores the effects of AI on employee proactivity and work behaviors, with growing interest in AI's intersection with organizational behavior and change.

Hyunsun Park

Organizational Behavior

Explores the effects of AI on employee proactivity and work behaviors, with growing interest in AI's intersection with organizational behavior and change.

Researches the role of AI in branding within multichannel retailing and teaches machine learning topics in the MBA core analytics course.

Koushyar Rajavi

Marketing

Researches the role of AI in branding within multichannel retailing and teaches machine learning topics in the MBA core analytics course.

Pioneers AI-integrated quantitative pedagogy using custom chatbots and LLM-based systems to create scaffolded learning environments for business students.

Tatiana Rudchenko

Operations Management

Pioneers AI-integrated quantitative pedagogy using custom chatbots and LLM-based systems to create scaffolded learning environments for business students.

Uses AI for financial data extraction from municipal PDFs and integrates coding assistants into hands-on Python exercises for finance students.

Manpreet Singh

Finance

Uses AI for financial data extraction from municipal PDFs and integrates coding assistants into hands-on Python exercises for finance students.

Applies AI to analyze customer review sentiment, regulatory themes, and high-dimensional transaction data, while teaching predictive modeling in MBA courses.

Ravi Subramanian

Operations Management

Applies AI to analyze customer review sentiment, regulatory themes, and high-dimensional transaction data, while teaching predictive modeling in MBA courses.

Researches the economics of AI including open models, data centers, and corporate science, while teaching generative AI and LLM applications.

Daniel Yue

Information Technology Management

Researches the economics of AI including open models, data centers, and corporate science, while teaching generative AI and LLM applications.

Studies how AI infrastructure investment affects local economies, and teaches business programming with AI-assisted vibe coding and agentic workflows.

Yiyang Zeng

Information Technology Management

Studies how AI infrastructure investment affects local economies, and teaches business programming with AI-assisted vibe coding and agentic workflows.

Studies AI-generated imagery disrupting visual marketing in real estate, and teaches recommender systems and ML-powered customer analytics.

Nan Zhao

Marketing

Studies AI-generated imagery disrupting visual marketing in real estate, and teaches recommender systems and ML-powered customer analytics.

Center Advisory Council

Inaugural cohort.The Advisory Council is forming now. This list reflects current Platinum-tier members and will be refreshed over the summer to show the live, full advisory board roster.

Platinum Members

The Home Depot, Platinum Member

Young Alumni Board

Select Scheller young alumni who provide mentorship, guest engagement, and practical perspective from the field. Partner with us and bring your applied AI experience back to the classroom.

Industry and Community Partners

Senior leaders from corporate, nonprofit, and public-sector organizations work with the Center to surface the most pressing AI questions in practice, pressure-test ideas, and orient programs toward real-world challenges and opportunities.

Partnership Contact
Sherri von Behren, Corporate Engagement Manager· sherri.vonbehren@scheller.gatech.edu