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Marco Ceccagnoli

Brady Family Professorship

Ph.D. Coordinator, Strategy and Innovation; Professor

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marco.ceccagnoli@scheller.gatech.edu

404-385-4965

Academic Areas: Strategy and Innovation

Suite: 400

Office: 4421

Biography

Marco Ceccagnoli is Professor of Strategy and Innovation at the Scheller College of Business, Georgia Institute of Technology, where he also serves as PhD Coordinator for the Strategy & Innovation area. He has been a member of the Georgia Tech faculty since 2005 and was appointed Brady Family Professor in Management in 2020.

His scholarship examines how firms create, commercialize, and appropriate value from innovation, with particular attention to intellectual property, markets for technology, and platform-based competition. His work has received international recognition, including the William W. Cooper Doctoral Dissertation Award, the European Association for Research in Industrial Economics Award, a Best Doctoral Dissertation Award (runner-up) from the Academy of Management (TIM Division), a Best Paper Award from the Strategic Management Society’s Cooperative Strategy Interest Group, and a Best Paper Award (runner-up) at the International Conference on Information Systems.

Professor Ceccagnoli’s research has been published in leading journals such as Management Science, Strategic Management Journal, Research Policy, Review of Economics and Statistics, MIS Quarterly, Information Systems Research, and Management Science, as well as in edited volumes published by MIT Press, Kluwer Academic Publishers, and Palgrave Macmillan. He is a regular reviewer for top journals in strategy, innovation, and economics.

Before joining Georgia Tech, he served as Assistant Professor of Strategy at INSEAD (France). He earned his PhD from Carnegie Mellon University and holds a summa cum laude Laurea in Economics and Business from the University of Rome "La Sapienza."

Education

Ph.D., Strategy, Entreprenurship, and Technological Change, Carnegie Mellon University
Master degree in Economics & Business, University of Rome "La Sapienza"
Bachelor degree in Economics & Business, University of Rome "La Sapienza"

Teaching Interests

Professor Ceccagnoli teaches technology strategy, innovation, and strategic management at the undergraduate, MBA, Executive MBA, and PhD levels. His teaching emphasizes analytical rigor and strategic decision-making under uncertainty, integrating theory, empirical evidence, and practice. Courses rely heavily on discussion-based learning, original and updated cases, and sustained interaction with senior practitioners from technology-intensive industries.

Research Interests

Strategy
Innovation
Intellectual property
Industrial organization

Professor Ceccagnoli’s research focuses on the economics and strategic management of innovation. His work examines how firms generate and appropriate value from innovation and how these processes shape firm performance and industry dynamics. His research is organized around three related streams: (i) appropriability, innovation, and firm performance; (ii) value creation and appropriation in markets for technology; and (iii) platform strategy and innovation, including digital platforms, ecosystems, sustainability, and the strategic implications of artificial intelligence. His research draws on and contributes to strategic management, entrepreneurship, information systems, industrial organization, and public policy.

Research Publications

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Year	Title	Journal	Author(s)	Type
2024	Reaching beyond low-hanging fruit: Basic research and innovativeness	Research Policy	Marco Ceccagnoli YouNa Lee John Walsh	Published Papers	View
Ceccagnoli, M., Lee, Y., Walsh, J. P. “Reaching beyond low-hanging fruit: Basic research and innovativeness.” Research Policy, 2024, 53(1).
2022	IT Knowledge Spillovers, Absorptive Capacity, and Productivity: Evidence from Enterprise Software	Information Systems Research	Huang, P. Ceccagnoli, M. Forman, C. Wu, D.J.	Published Papers	View
Huang, P., Ceccagnoli, M., Forman, C., Wu, D.J. “IT Knowledge Spillovers, Absorptive Capacity, and Productivity: Evidence from Enterprise Software.” Information Systems Research, 33(3): 908-934
2019	Knowledge integration in the shadow of tacit spillovers: Empirical evidence from U.S. R&D labs	Research Policy	Venturini, R. Ceccagnoli, M. van Zeebroeck, N.	Published Papers	View
Venturini, R., Ceccagnoli, M., van Zeebroeck, N., “Knowledge integration in the shadow of tacit spillovers: Empirical evidence from U.S. R&D labs.” Research Policy, 2019, 48(1), 180-205.
2019	How Reliable is the Market for Technology?	The Review of Economics and Statistics	Palermo, V. Higgins, M. Ceccagnoli, M.	Published Papers	View
Palermo, V., Higgins, M., Ceccagnoli, M. “How Reliable is the Market for Technology?” The Review of Economics and Statistics, 2019, 101(1), pp. 107–120
2018	Corporate venture capital as a real option in the markets for technology	Strategic Management Journal	Ceccagnoli, M. Higgins, M. Kang, H.	Published Papers	View
Ceccagnoli, M., Higgins, M., Kang, H. “Corporate venture capital as a real option in the markets for technology.” Strategic Management Journal, 2018, 39(13), pp. 3355-3381.
2016	Appropriability strategies to capture value from innovation	Advances in the Study of Entrepreneurship, Innovation, and Economic Growth	Ceccagnoli, Marco Rothaermel, Frank	Published Papers	View
Ceccagnoli, M., Rothaermel, F.T. “Appropriability strategies to capture value from innovation,” Chapter 1 in S. Hoskinson and M.C. Thursby (eds.), “Advances in the Study of Entrepreneurship, Innovation, and Economic Growth,” Volume 26, Emerald Press, 2016.
2016	Opening Up Intellectual Property Strategy: Implications for Open Source Software Entry by Start-Up Firms	Management Science	Wen, W. Ceccagnoli, M. Forman, C.	Published Papers	View
Wen, W., Ceccagnoli, M., Forman, C. “Opening Up Intellectual Property Strategy: Implications for Open Source Software Entry by Start-Up Firms.” Management Science, 2016, 62(9), pp. 2668–2691.
2014	Behind the Scenes: Sources of Complementarity in R&D	Journal of Economics and Management Strategy	Ceccagnoli, M. Higgins, M. Palermo, V.	Published Papers	View
Ceccagnoli, M., Higgins, M., Palermo, V. “Behind the Scenes: Sources of Complementarity in R&D.” Journal of Economics and Management Strategy, 2014, 23(1), pp. 125-148.
2014	Digital Platforms: When is Participation Valuable?	Communications of the Association for Computing Machinery	Ceccagnoli, M. Huang, P. Forman, C. Wu, D.J.	Published Papers	View
Ceccagnoli, M., Huang, P., Forman, C. Wu, D.J. “Digital Platforms: When is Participation Valuable?” Communications of the Association for Computing Machinery, February 2014.
2013	Complementary assets and the choice of organizational governance: Empirical evidence from a large sample of US technology-based firms	IEEE Transactions in Engineering Management	Ceccagnoli, M. Hicks, D.	Published Papers	View
Ceccagnoli, M., Hicks, D. “Complementary assets and the choice of organizational governance: Empirical evidence from a large sample of US technology-based firms.” IEEE Transactions in Engineering Management, 2013, 60(1), pp. 99-112.
2013	Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software	Management Science	Huang, P. Ceccagnoli, M. Forman, C. Wu, D.J.	Published Papers	View
Huang, P., Ceccagnoli, M., Forman, C., Wu, D.J. “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software.” Management Science, 2013, 59(1), pp. 102–121.
2013	The Cost of Integrating External Technologies: Supply and Demand Drivers of Value Creation in the Markets for Technology	Strategic Management Journal	Ceccagnoli, M. Jiang, L.	Published Papers	View
Ceccagnoli, M., Jiang, L. “The Cost of Integrating External Technologies: Supply and Demand Drivers of Value Creation in the Markets for Technology.” Strategic Management Journal, 2013, Vol. 34, pp. 404-425.
2012	Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software	MIS Quarterly	Ceccagnoli, M. Huang, P. Forman, C. Wu, D.J.	Published Papers	View
Ceccagnoli, M., Huang, P., Forman, C. Wu, D.J. “Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software.” MIS Quarterly, 2012, 36(1), pp. 263-290.
2010	Productivity and the Role of Complementary Assets in Firms’ Demand for Technology Innovations	Industrial and Corporate Change	Ceccagnoli, M. Graham, S. Higgins, M. Lee, J.	Published Papers	View
Ceccagnoli, M., Graham, S. Higgins, M., Lee, J. “Productivity and the Role of Complementary Assets in Firms’ Demand for Technology Innovations.” Industrial and Corporate Change, 2010, 19(3), pp. 839-869.
2009	Appropriability, preemption, and firm performance	Strategic Management Journal	Ceccagnoli, M.	Published Papers	View
Ceccagnoli, M. "Appropriability, preemption, and firm performance". Strategic Management Journal, Vol. 30, pp. 81-98, 2009.
2008	Appropriating the returns to innovation	Advances in Study of Entrepreneurship, Innovation, and Economic Growth	Ceccagnoli, M. Rothaermel, F.T.	Published Papers	View
Ceccagnoli, M., Rothaermel, F.T. (2008). Appropriating the returns to innovation. Advances in Study of Entrepreneurship, Innovation, and Economic Growth, 18: 11-34.
2008	R&D and the Patent Premium	International Journal of Industrial Organization	Arora, A. Ceccagnoli, M. Cohen, W.	Published Papers	View
Arora, A., Ceccagnoli, M., Cohen, W. "R&D and the Patent Premium". International Journal of Industrial Organization, Vol. 26, pp. 1153-1179, 2008.
2006	Patent protection, complementary assets, and firms' incentives for technology licensing	Management Science	Arora, A. Ceccagnoli, M.	Published Papers	View
Arora. A, Ceccagnoli, M. "Patent protection, complementary assets, and firms' incentives for technology licensing." Management Science, Vol. 52, No. 2 (February), 2006
2005	Firm Heterogeneity, Imitation, and the Incentives for Cost Reducing R&D Effort	Journal of Industrial Economics	Ceccagnoli, M.	Published Papers	View
Ceccagnoli, M. "Firm Heterogeneity, Imitation, and the Incentives for Cost Reducing R&D Effort." Journal of Industrial Economics. Vol. 53, No. 1 (March), 2005.

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In Scheller News

2023

21st Annual Roundtable for Engineering Entrepreneurship Research (REER) Brings Together Scholars From Around the World

2022

Georgia Tech Scheller College of Business Hosts 20th Annual Roundtable for Engineering Entrepreneurship Research Conference

2020

Marco Ceccagnoli, Professor of Strategy and Innovation Promoted to Brady Family in Management Professorship