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Wu, Dong Jun

D. J. Wu

Brady Family Professor in Management;
Professor of Information Technology Management;
Area Coordinator, Information Technology Management
Profile


Functional Area(s):
Email:
Suite:
477
Office:
4269
Research
Economics of Digital Innovation and Transformation
Digital Business Model Innovations and Platform Ecosystems
Enterprise Information Technology
IT Contract Design and Auctions
Cloud Computing and Machine Learning
Education
Ph.D., The Wharton School, University of Pennsylvania
M.A., The Wharton School, University of Pennsylvania
B.E., Computer Science, Tsinghua University, China
Biography

D. J. Wu is the Brady Family Professor in Management, Professor of Information Technology Management, and Area Coordinator in Information Technology Management at the Scheller College of Business, Georgia Institute of Technology. Previously, he held the Thomas R. Williams Wachovia Term Professorship in Information Technology Management (2007 – 2011). He received his Ph.D. from the Wharton School, University of Pennsylvania. Dr. Wu's current research interests include economics of digital innovation and transformation, digital business model innovations, platform ecosystems, enterprise information technology, IT contracting, online auctions,  economics of cloud computing, and machine learning. 

Dr. Wu's recent work has been published in premier academic journals including Management Science, Information Systems Research, Manufacturing and Service Operations Management (M&SOM), and MIS Quarterly. Dr. Wu’s research won the “Best Paper in Valuing IT Opportunities” award, the “Best Paper in Web-Based Information Systems and Applications” award at the 2006 International Conference on Information Systems (ICIS), and the Runner-Up Best Conference Paper Award at the 2009 ICIS. He received the Linda and Lloyd L. Byars Award for Faculty Research Excellence in 2013 and in 2017, Scheller College of Business, Georgia Institute of Technology. Dr. Wu won the 2014 Dean's Award for Teaching Excellence as well as the 2016 Class of 1940 Course Survey Teaching Effectiveness Award.

Dr. Wu serves on the editorial boards of two premier academic journals: as an associate editor for Management Science (IS), and as a senior editor for Production and Operations Management (Management of Technology).  He is also a past associate editor for Manufacturing and Service Operations Management (2010-2014). Dr. Wu received the Management Science Editor-in-Chief Certification of Appreciation in 2008, and the Management Science Associate Editor Meritorious Service Award in 2010, 2013 and 2014.  In addition, Dr. Wu received the Manufacturing and Service Operations Management (M&SOM) Associate Editor Meritorious Service Award in 2014, and the best reviewer award for the 2006 INFORMS Conference on Information Systems and Technology.

Dr. Wu has over 20 years of research and teaching experience with industry, including many Fortune 500 companies. He has won awards, grants and contracts from industry leaders such as Accenture, Bristol-Myers Squibb, Computer Science Corporation, Hewlett-Packard, Lockheed Martin, SAP Labs, Unisys, as well as from institutions and foundations such as the Georgia Research Alliance, Georgia Tech Center for International Business Education and Research, Kauffman Foundation, NET (Networks, Electronic Commerce, and Telecommunications) Institute, and Rich Foundation.  Dr. Wu has developed custom executive education programs for Tsinghua University People’s Bank of China School of Finance EMBA Program, and China Mobile.

Selected Publications (for more publications, see: Google scholarResearchGate or SSRN)
  • Niculescu, M., D.J. Wu and L.Z. Xu, “Strategic Intellectual Property Sharing: Competition on an Open Technology Platform under Network Effects,” Forthcoming, Information Systems ResearchDownload PDF.

  • Retana, G., C. Forman, S. Narasimhan, M. Niculescu, and D.J. Wu, “Technology Support and Post-Adoption Information Technology Service Use: Evidence from the Cloud,” Forthcoming, MIS QuarterlyDownload PDF.  

  • Dou, Y., Y. Hu, and D.J. Wu, “Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation,” Information Systems Research, Vol. 28, No. 3, pp. 585-602, September 2017.  Download PDF.

  • Retana, G., C. Forman, and D.J. Wu, “Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment,” Manufacturing and Service Operations Management (M&SOM), Vol. 18, No. 1, pp. 34-50, Winter 2016.  Download PDF.

  • Tunca, T., D.J. Wu, and F. Zhong, “An Empirical Analysis of Price, Quality, and Incumbency in Procurement Auctions,” Manufacturing and Service Operations Management (M&SOM), Vol. 16, No. 3, pp. 346-364, Summer 2014. Download PDF.

  • Niculescu, M.   and    D.J. Wu, “Economics of Free Under Perpetual Licensing: Implications for the Software Industry,” Information Systems Research, Vol. 25, No. 1, pp. 173–199, March, 2014. Download PDF.

  • Ceccagnoli, M., C. Forman, P. Huang, and D.J. Wu, “Digital Platforms: When is Participation Valuable?” Communications of the ACM, Vol. 57, No. 2, pp. 38-39, February 2014. Download PDF.

  • Wu, D.J., M. Ding, and L. Hitt, “IT Implementation Contract Design: Analytical and Experimental Investigation of IT Payoff, Learning and Contract Structure,” Information Systems Research, Vol. 24, No. 3, pp. 787-801, September 2013. Download PDF.

  • Dou, Y., M. Niculescu, and D.J. Wu, “Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services,” Information Systems Research, Vol. 24, No. 1, pp. 164-185, March 2013. Download PDF.

  • Huang, P., M. Ceccagnoli, C. Forman, and D.J. Wu, “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software,” Management Science, Vol. 59, No. 1, pp. 102-121, January 2013. Download PDF.

  • Ceccagnoli, M., C. Forman, P. Huang, and D.J. Wu, “Co-creation of Value in a Platform Ecosystem: The Case of Enterprise Software,” MIS Quarterly, Vol. 36, No. 1, pp. 263-290, March 2012. Download PDF.

  • Dai, R., S. Narasimhan, and D.J. Wu, “Buyer's Efficient E-Sourcing Structure: Centralize or Decentralize?,” Journal of Management Information Systems, Vol. 22, No. 2, pp. 141-164, Fall 2005. Download PDF.

  • Wu, D. J. and P. Kleindorfer, "Competitive Options, Supply Contracting and Electronic Markets," Management Science, Vol. 51, No. 3, pp. 452-466, March 2005. Download PDF.

  • Kleindorfer, P. and D. J. Wu, "Integrating Long- and Short-term Contracting via Business-to-Business Exchanges for Capital-Intensive Industries," Management Science, Vol. 49, No. 11, pp. 1597-1615, November 2003. Download PDF.

  • Levi, M., P. Kleindorfer, and D.J. Wu, “Codifiability, Relationship-Specific Information Technology Investment, and Optimal Contracting,” Journal of Management Information Systems, Vol. 20, No. 2, pp. 77-98, Fall 2003. Download PDF.

  • Hitt, L., D. J. Wu, and X. Zhou, "Investment in Enterprise Resource Planning: Business Impact and Productivity Measures," Journal of Management Information Systems, Vol. 19, No. 1, pp. 71-98, Summer 2002. Download PDF.

  • Wu, D. J., P. Kleindorfer, and J. E. Zhang, "Optimal Bidding and Contracting Strategies for Capital-Intensive Goods," European Journal of Operational Research, Vol. 137, No. 3, pp. 657-676, March 2002. Download PDF.

  • Kleindorfer, P., D.J. Wu, and C. Fernando, "Strategic Gaming in Electric Power Market," European Journal of Operational Research, Vol. 130, No. 1, pp. 156-168, April 2001. Download PDF.

Book
Best Paper Awards
  • Runner-Up Best Conference Paper Award, ICIS 2009. Huang, P., M. Ceccagnoli, C. Forman, and D.J. Wu, “When Do ISVs Join a Platform Ecosystem? Evidence from the Enterprise Software Industry,” Proceedings of the 30th International Conference on Information Systems (ICIS), ICIS-0619-2009, Phoenix, Arizona, 2009.
  • Best Paper on “Web-based Information Systems and Applications," ICIS 2006. Zhong, F. and D.J. Wu, “E-Sourcing: Impact of Bidding Behavior and Non-Price Attributes,” Proceedings of the 27th International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, pp. 1979-1998, 2006.
  • Best Paper on “Valuing IT Opportunities," ICIS 2006. Aral, S., E. Brynjolfsson, and D.J. Wu, “Which Came First, IT or Productivity? The ‘Virtuous Cycle’ of Investment and Use in Enterprise Systems,” Proceedings of the 27th International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, pp. 1819-1839, 2006.
Recent Honors
  • Brady Family Professorship in Management, Scheller College of Business, Georgia Institute of Technology,  May 2017 - present.
  • The Linda and Lloyd L. Byars Award for Faculty Research Excellence, Scheller College of Business, Georgia Institute of Technology, 2017.
  • The Hesburgh Award Teaching Fellow, Georgia Tech Center for Teaching and Learning, 2017. 
  • The 2016 Class of 1940 Course Survey Teaching Effectiveness Award, Georgia Tech Center for Teaching and Learning, 2016. 

  • Manufacturing and Service Operations Management (M&SOM) Associate Editor Meritorious Service Award, 2014. 
  • The Dean's Award for Teaching Excellence, Scheller College of Business, Georgia Institute of Technology, 2014.
  • Management Science Associate Editor Meritorious Service Award, 2014.
  • The Linda and Lloyd L. Byars Award for Faculty Research Excellence, Scheller College of Business, Georgia Institute of Technology, 2013.
  • Management Science Associate Editor Meritorious Service Award, 2013.
  • Thomas R. Williams Wachovia Term Professorship in Information Technology Management, Scheller College of Business, Georgia Institute of Technology, 2007 – 2011.
  • Management Science Associate Editor Meritorious Service Award, 2010.
  • Management Science Editor-in-Chief Certification of Appreciation, 2008.
  • Best Reviewer Award, INFORMS Conference on Information Systems and Technology, 2006.
Editorship
  • Management Science, Associate Editor, Department of Information Systems, 2007 - present.
Working Papers
Published Papers