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Marius Florin Niculescu

Associate Professor

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Marius.Niculescu@scheller.gatech.edu

404-385-3105

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Academic Areas: IT Management

Functional Areas: Business Analytics

Office: 4263

Biography

Dr. Marius Florin Niculescu joined Georgia Tech Scheller College of Business in the fall of 2009 after completing his Ph.D. in Operations, Information and Technology at Stanford Graduate School of Business. His research focuses on the cybersecurity, economics of information systems, digital sustainability, software freemium and seeding business models, network and platform economics, open platform innovation and IP sharing, management and diffusion of IT products and services, mobile telecommunications, software release and pricing, software quality management, and cloud computing. Dr. Niculescu's research has been published in premier research journals including Management Science, Information Systems Research, Management Information Systems Quarterly, and Production and Operations Management, and presented at numerous conferences in the field and research seminars at peer universities.

For his research work, Dr. Niculescu received the ISS Sandra A. Slaughter Early Career Award (2017), the AIS Best Publication of the Year Award (2013), the Best Conference Paper Award at the INFORMS Conference on Information Systems and Technology (2012). He was included in the Poets and Quants 2019 Best 40 Under 40 Professors and he was also awarded the Brady Family Award for Faculty Teaching Excellence (2019), Linda and Lloyd L. Byars Award for Faculty Excellence (2018) and the Brady Family Award for Faculty Research Excellence (2013) at Scheller CoB, Georgia Tech. For his teaching performance, Dr. Niculescu received the Full-Time MBA Core Professor of the Year Award (2017, 2018, 2019), the Evening MBA Core Professor of the Year Award (2018) at Scheller CoB, and the CETL/BP America Junior Faculty Teaching Award (2015) at Georgia Tech. In 2025 he also received a Provost Teaching and Learning Initiatives Grant as part of an effort to transform business learning through generative AI.

Dr. Niculescu currently serves as a Senior Editor for Production and Operations Management. He also served as Associate Editor for Information Systems Research (2016-2020) and Management Science (2020-2024). In addition, he also served as an Associate Editor for the International Conference on Information Systems and the European Conference on Information Systems, as well as an ad-hoc reviewer for the majority of the top journals in the field. Dr. Niculescu received the Management Science Distinguished Service (2012) and Meritorious Service (2015, 2016) Awards. He also received the Information Systems Research Reviewer of the Year Award (2015). He served as the president of the eBusiness section of INFORMS during 2013. Moreover, Dr. Niculescu was a co-chair of the Organizing Committee for the 2015 INFORMS Conference on Information Systems and Technology and 2016 Theory in Economics of Information Systems (TEIS) Workshop.

In the past, Dr. Niculescu also served as the Academic Co-Director for the Exec Ed Officer Leadership Experience Program for The Home Depot and the Academic Director for the Exec Ed Technology Development Program for Bank of America. Moreover, Dr. Niculescu was also the ITM Area PhD coordinator, a member of the Scheller CoB Undergraduate Committee, and a Georgia Tech Grand Challenges Faculty Fellow.

Education

Ph.D. in Operations, Information and Technology, Stanford Graduate School of Business, 2009
M.S. in Financial Mathematics, Stanford University, 2007
B.A. in Applied Mathematics, Harvard University, 2004

Teaching Interests

Master level (MBA, Evening MBA, MS Management): impact of IT, AI, and data on busisses, consumers, and society; fundamentals of gen and agentic AI; blockchain; IT sustainability; cybersecurity and privacy

PhD level: theoretical and hands-on tools and methods related to the study of economics of information systems

Research Interests

Cybersecurity
Economics of information Systems
Freemium and seeding strategies in markets for digital goods and services
IT sustainability
Network economics
Cloud computing
Open platform innovation
IT diffusion and management
Mobile telecommunications
Software quality management

Research Publications

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Year

Type

Year	Title	Journal	Author(s)	Type
2025	The Impact of Cryptocurrency on Cybersecurity	Management Science	Terrence August Duy Dao Kihoon Kim Marius Florin Niculescu	Published Papers	View
2025	Don't Count Non-Targeted Seeding Out Just Yet	Production and Operations Management (Forthcoming)	Dou, Yifan Hu. Hao Niculescu, Marius Florin Wu, D.J.	Published Papers	View
2022	Economics of Ransomware: Risk Interdependence and Large-Scale Attacks	Management Science	August, Terrence Dao, Duy Niculescu, Marius Florin	Published Papers	View
August, Terrence, Duy Dao, and Marius Florin Niculescu, "Economics of Ransomware: Risk Interdependence and Large-Scale Attacks", Management Science, 2022, Vol. 68, No. 12, pp. 8979-9002
2018	Technology Support and Post-Adoption IT Service Use	Management Information Systems Quarterly	Retana, German Forman, Chris Narasimhan, Sridhar Niculescu, Marius Florin Wu, D.J.	Published Papers	View
Retana, German, Chris Forman, Sridhar Narasimhan, Marius Florin Niculescu, and D. J. Wu, "Technology Support and Post-Adoption IT Service Use: Evidence from the Cloud", Management Information Systems Quarterly, 2018, Vol. 42(3), pp. 961-978
2018	Strategic Intellectual Property Sharing	Information Systems Research	Niculescu, M. F. Wu, D.J. Xu, L.	Published Papers	View
M. F. Niculescu, D.J. Wu, L. Xu. "Strategic Intellectual Property Sharing: Competition on an Open Technology Platform Under Network Effects", Information Systems Research, 2018, Vol. 29(2), pp. 498-519
2018	Technology Support and Post-Adoption IT Service Use	MIS Quarterly	Retana, G. Forman, C. Narasimhan, S. Niculescu, M. Wu, D.J.	Published Papers	View
Retana, G., C. Forman, S. Narasimhan, M. Niculescu, and D.J. Wu, “Technology Support and Post-Adoption IT Service Use: Evidence from the Cloud,” MIS Quarterly, Vol. 42, No. 3, pp. 961-978, September 2018.
2018	Strategic Intellectual Property Sharing	Information Systems Research	Niculescu, M. Wu, D.J. Xu, L.Z.	Published Papers	View
Niculescu, M., D.J. Wu and L.Z. Xu, “Strategic Intellectual Property Sharing: Competition on an Open Technology Platform under Network Effects,” Information Systems Research, Vol. 29, No. 2, pp. 498-519, June 2018.
2016	The Double-Edged Sword of Backward Compatibility	Information Systems Research	Hann, I-H Koh, B. Niculescu, M. F.	Published Papers	View
Hann,I-H, B. Koh, and M. F. Niculescu, "The Double-Edged Sword of Backward Compatibility: The Adoption of Multi-Generational Platforms in the Presence of Intergenerational Services", Information Systems Research, 2016, Vol. 27, No. 1, pp. 112-130
2014	Cloud Implications on Software Network Structure and Security Risks	Information Systems Research	August, Terrence Niculescu, Marius Florin Shin, Hyo-duk	Published Papers	View
August, Terrence, Marius Florin Niculescu, and Hyo-duk Shin, "Cloud Implications on Software Network Structure and Security Risks", Information Systems Research, 2014, Vol. 25(3), pp. 489-510 (article + ecompanion)
2014	Economics of Free Under Perpetual Licensing- Implications for the Software Industry	Information Systems Research	Niculescu, M. Wu, D.J.	Published Papers	View
Niculescu, M. and D. J. Wu, “Economics of Free Under Perpetual Licensing: Implications for the Software Industry,” Information Systems Research, Vol. 25, No. 1, pp. 173-199, March 2014.
2014	Economics of Free Under Perpetual Licensing	Information Systems Research	Niculescu, Marius Florin Wu, D.J.	Published Papers	View
Niculescu, Marius Florin and D. J. Wu, "Economics of Free Under Perpetual Licensing: Implications for the Software Industry", Information Systems Research, 2014, Vol. 25(1), pp. 173-199 (article + ecompanion)
2013	Engineering Optimal Network Effects via Social Media Features	Information Systems Research	Dou, Yifan Niculescu, Marius Florin Wu, D.J.	Published Papers
Dou, Yifan, Marius Florin Niculescu, and D. J. Wu, "Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services", Information Systems Research, 2013, Vol. 24(1), pp. 164-185
2013	The Influence of Software Process Maturity and Customer Error Reporting on Software Release and Pricing	Management Science	August, Terrence Niculescu, Marius Florin	Published Papers	View
August, Terrence and Marius Florin Niculescu, "The Influence of Software Process Maturity and Customer Error Reporting on Software Release and Pricing", Management Science, 2013, Vol. 59(12), pp. 2702-2726
2013	Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services	Information Systems Research	Dou, Y. Niculescu, M. Wu, D.J.	Published Papers	View
Dou, Y., M. Niculescu, and D.J. Wu, “Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services,” Information Systems Research, Vol. 24, No. 1, pp. 164-185, March 2013.
2012	Codiffusion of Wireless Voice and Data Services	Information Systems Research	Niculescu, Marius Florin Whang, Seungjin	Published Papers	View
Niculescu, Marius Florin and Seungjin Whang, "Codiffusion of Wireless Voice and Data Services: An Empirical Analysis of the Japanese Mobile Telecommunications Market", Information Systems Research, 2012, Vol. 23 (1), pp. 260-279
2012	Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services	Information Systems Research	Niculescu, Marius Florin Shin, Hyo-duk Whang, Seungjin	Published Papers	View
Niculescu, Marius Florin, Hyo-duk Shin, and Seungjin Whang, "Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects", Information Systems Research, 2012, Vol. 23 (4), pp. 1322-1341 (article + ecompanion)

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Journal Editorial Roles

Senior Editor, Production and Operations Management Journal

Previous Journal Editor Roles

Associate Editor – Management Science – 2020-2024
Associate Editor – Information Systems Research – 2016-2020

In Scheller News

2025

“Becoming a Better Leader”: Meet Anthony Teachey, Full-time MBA ‘25

2024

2022

Scheller Lunchtime Live: The Effectiveness of Innovation Crowdsourcing, Featuring Professor Marius Florin Niculescu

2019

2018