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Xu, Lizhen

Lizhen Xu

Associate Professor
Profile


Functional Area(s):
Email:
Suite:
473
Office:
4266
Education
Ph.D., Info. Mgmt., The University of Texas at Austin, 2011
M.S., Economics, The University of Texas at Austin, 2008
B.E., Computer Science, Tsinghua University, China, 2006
Biography

Lizhen Xu is an Associate Professor of Information Technology Management in the Scheller College of Business at Georgia Institute of Technology. He specializes in quantitative research methodologies that involve both analytical and empirical modeling. His general research interest lies in the economics of information systems and its interface with marketing and operations management. The substantive areas of interest include: online advertising and search engine marketing, online reviews and service management, mobile analytics and user behavior, among others. His papers have been published in academic journals such as Management Science, Journal of Marketing Research, Information Systems Research, Production and Operations Management, Journal of Management Information Systems, and Decision Analysis.

Published Papers

  • Haoying Sun and Lizhen Xu. 2016. "Online Reviews and Collaborative Service Provision: A Signal-Jamming Model," Production and Operations Management, forthcoming.

  • Lizhen Xu, Jason A. Duan, and Andrew Whinston. 2014. "Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion," Management Science, Vol. 60, No. 6, pp. 1392-1412.

  • Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2012. "Effects of the Presence of Organic Listing in Search Advertising," Information Systems Research, Vol. 23, No. 4, pp. 1284-1302.

  • Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2011. "Price Competition and Endogenous Valuation in Search Advertising," Journal of Marketing Research, Vol. 48, No. 3, pp. 566-586.

  • Lizhen Xu, Jianqing Chen, and Andrew Whinston. 2011. "Oligopolistic Pricing with Online Search," Journal of Management Information Systems, Vol. 27, No. 3, pp. 111-141.

  • Jianqing Chen, Lizhen Xu, and Andrew Whinston. 2010. "Managing Project Failure Risk through Contingent Contracts in Procurement Auctions," Decision Analysis, Vol. 7, No. 1, pp. 23-39.