He received his Ph.D. in Information Management and M.S. in Economics from The University of Texas at Austin, and his B.E. in Computer Science from Tsinghua University, China. He specializes in quantitative research methodologies that involve both microeconomic modeling and advanced data analytics. His interdisciplinary research interest lies in the economics of information systems and its interface with marketing and operations/service management. The substantive areas of interest include: economics of artificial intelligence, online and mobile advertising, attribution modeling, consumer analytics, consumer digital behavior, data privacy, revenue and business models, mechanism and contract design, among others.
His papers have been published in academic journals such as Management Science, Information Systems Research, Journal of Marketing Research, Production and Operations Management, Journal of Management Information Systems, and Decision Analysis. He teaches data analytics and machine learning for business at both graduate and undergraduate levels. He currently serves as an Associate Editor for MIS Quarterly and was a Senior Editor for Production and Operations Management. He was the recipient of the INFORMS ISS Sandra Slaughter Early Career Award in 2021 and the Brady Family Award for Faculty Teaching Excellence in 2023. He was named as one of the Best 40-Under-40 Business School Professors by Poets&Quants in 2022.