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Pattabhiramaiah, Adithya

Adithya Pattabhiramaiah

Assistant Professor
Adithya Pattabhiramaiah profile photo


Academic Area(s):
Functional Area(s):
Email:
Office:
4212
Research
Two-Sided Markets
Digital/Social Media Marketing
Media Markets
Public Policy
Sustainability
Education
Ph.D., University of Michigan, 2014
B.E., National Institute of Technology-Surathkal, 2004
Biography

Dr. Adithya (Adi) Pattabhiramaiah joined the Scheller College as an Assistant Professor of Marketing in August 2014 after receiving his Ph.D. in Business Administration from the University of Michigan in Ann Arbor. His primary research interests lie in the areas of media monetization, digital/social media marketing, sustainability and public policy. His research has been published or is forthcoming in Marketing Science, Management Science, the Journal of Marketing, the Journal of Marketing Research and Marketing Letters.

Adithya has taught courses titled "Marketing Research: Analytics" and "Pricing Strategy and Analytics" at the Scheller College. He has previously taught Marketing at the University of Michigan's Ross School of Business.

Adithya's research has received various forms of recognition, including being a finalist for the '2019 MSI H. Paul Root Award’ and a winner of the '2013 MSI Alden G. Clayton Dissertation Competition Award.’ He serves as a member of the Editorial Review Board at the Journal of Marketing ResearchPrior to joining the academic world, he worked in product development / management for SAP Labs and Perot Systems, after receiving his Bachelor's degree in Electrical Engineering from the National Institute of Technology at Surathkal in India.