Pattabhiramaiah, Adithya

Biography

Dr. Adithya (Adi) Pattabhiramaiah joined the Scheller College as an Assistant Professor of Marketing in August 2014. His primary research interests lie in the areas of marketing analytics, information media and digital/social media marketing. Adithya's research focuses on building quantitative models, employing industry data, to better understand strategic decisions made by consumers as well as firms in markets characterized by demand externalities, and social interactions. His research has been published in Marketing Science and the Journal of Marketing.

Adithya teaches elective courses titled "Pricing Strategy and Analytics" and "Marketing Analytics and Pricing Strategy" at the Scheller College. He has previously taught Marketing at the University of Michigan's Ross School of Business.

Adithya has received several awards, including the '2013 MSI Alden G. Clayton Dissertation Proposal Competition Award' and the 'Best Discussant Award' at the Haring Symposium in 2012.

Before joining the Scheller College, Adithya received his Ph.D. in Business Administration from the University of Michigan in Ann Arbor. Prior to joining the academic world, he worked in product development / management for SAP Labs and Perot Systems, after receiving his Bachelor's degree in Engineering from the National Institute of Technology at Surathkal in India.