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Pattabhiramaiah, Adithya

Adithya Pattabhiramaiah

Associate Professor
Adithya Pattabhiramaiah profile photo

Academic Area(s):
Functional Area(s):
Two-Sided Markets
Digital/Social Media Marketing
Media Markets
Public Policy
Ph.D., University of Michigan, 2014
B.E., National Institute of Technology-Surathkal, 2004

Dr. Adithya (Adi) Pattabhiramaiah joined the Scheller College as an Assistant Professor of Marketing in August 2014 after receiving his Ph.D. in Business Administration from the University of Michigan in Ann Arbor. His primary research interests lie in the areas of media monetization, digital/social media marketing, sustainability and public policy. His research has been published or is forthcoming in Marketing Science, Management Science, the Journal of Marketing, the Journal of Marketing Research and Marketing Letters.

Adithya has taught courses titled "Marketing Research: Analytics" and "Pricing Strategy and Analytics" at the Scheller College. He has previously taught Marketing at the University of Michigan's Ross School of Business.

Adithya's research has received various forms of recognition, including being a finalist for the '2021 AMA Paul E. Green Award,' the '2019 MSI H. Paul Root Award’ and a winner of the '2013 MSI Alden G. Clayton Dissertation Competition Award.’ He is also a recipient of the Distinguished Alumni Award from the University of Michigan's Ross School of Business. He serves as a member of the Editorial Review Board at the Journal of Marketing Research and the Journal of MarketingPrior to joining the academic world, he worked in product development / management for SAP Labs and Perot Systems, after receiving his Bachelor's degree in Electrical Engineering from the National Institute of Technology at Surathkal in India.