Adithya Pattabhiramaiah, Sharon A. and David B. Pearce Professor and associate professor of Marketing at the Georgia Tech Scheller College of Business, was recently recognized as a 2024 Marketing Science Institute (MSI) Scholar. The MSI was established in 1961 and is considered one of the prominent organizations in marketing research, bringing together academics and industry through research collaboration. It is a division of the Advertising Research Foundation.
The MSI Scholars Program was designed to honor excellence in marketing scholarship, foster collaboration across marketing disciplines, and enhance connections between scholars and MSI.
The recipients represent some of the most distinguished mid-career academics globally. This year’s scholars will be recognized at the MSI retreat in Park City, Utah.
"The Marketing Science Institute is our field's most prominent platform for connecting marketing scholars from leading business schools with practitioners from over 70 prominent companies. I am grateful for this recognition and thrilled to have the opportunity to engage with fellow scholars and MSI member organizations in Utah in January and exchange research insights on AI, social impact, and education," said Pattabhiramaiah.
