Skip to main content

Lowe, Michael

Michael Lowe

Associate Professor
Michael Lowe profile photo

Academic Area(s):
Interpersonal Influence
Sensory Marketing (Sound)
PhD, Texas A&M University
MBA, Indiana University
BA, Brigham Young University

Michael Lowe joined the Scheller faculty as an Assistant Professor of Marketing in August of 2015. He holds a BA in Music from Brigham Young University, an MBA in marketing and strategy from Indiana University, and a PhD in Business Administration from Texas A&M University. He also has professional experience in international marketing, human resources, and retail managment. 

Dr. Lowe maintains two distinct active research streams: interpersonal influence and sensory marketing. His research on interpersonal influence explores how consumer interactions influence decisions and behavior, with a particular interest in real behavior in consumer dyads. Specific projects in this area involve, for instance, how selfishness or altruism change joint decisions, how "parallel" self-control decisions affect consumer affiliation and self-regulation, how social companionship influences pain of payment, and how relationships affect interpersonal gift giving. Drawing on his music background, Dr. Lowe also researches the role of sound in marketing media and retail spaces, focusing on the influence of specific sonic attributes as they alter consumer perceptions. His work has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Appetite.

Dr. Lowe has taught Consumer Behavior and Principles of Marketing and was recently recognized as Scheller Professor of the Year for his role in the classroom.