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Yiyang Zeng

Postdoctoral Fellow

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yiyang.zeng@scheller.gatech.edu

617-850-5655

Personal Website

Academic Areas: IT Management

Building: Scheller College of Business

Office: 4122

Biography

My research examines how technological change reshapes business strategy and society. Using AI infrastructure investment and digital platforms as empirical contexts, I analyze how new technologies influence firm strategy and competitive response, and the distributional and local consequences that shape managerial and public choices about further deployment.

For details on my recent research and teaching, please visit my personal website.

Education

Ph.D. in Management, UCLA
M.A. in Economics, Columbia University
B.A. in Economics; B.A. in Sociology, The Pennsylvania State University

Teaching Interests

Business Strategy
Business Programming

Research Interests

Business Strategy
Technology and Innovation Management
Public Policy

Conference Proceedings

2025: Navigating Racial Bias in the Sharing Economy: Heterogeneity and Mechanisms, Academy of Management Proceedings, Yiyang Zeng
2024: Learning from reviews: The role of text reviews in the sharing economy, Academy of Management Proceedings, Yiyang Zeng and Mariko Sakakibara
2023: Incumbents' Strategic Responses to Gig Disruptors in the Hotel Industry, Academy of Management Proceedings, Yiyang Zeng and Mariko Sakakibara

Research Publications

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Year	Title	Journal	Author(s)	Type
2026	The Local Economic Effects of Data Center Entry	SSRN	Daniel Yue Yiyang Zeng	Working Papers	View

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