Koushyar Rajavi

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Koushyar Rajavi

Assistant Professor

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koushyar.rajavi@scheller.gatech.edu

404-894-7773

Academic Areas: Marketing

Office: 4218

Biography

Koushyar Rajavi joined Scheller College of Business in 2018. He received his PhD in Marketing from Kenan-Flagler Business School, University of North Carolina. He also holds an MS in Marketing and a BS in Information Technology Engineering.

Dr. Rajavi's research primarily deals with branding topics. He specifically focuses on examining the impact of marketing mix instruments on consumers' perceptions of brands. Moreover, he conducts research on digital piracy and the role that firm and policy decisions have on prevalence of piracy. His research appears in Journal of Marketing, Marketing Science, Journal of Consumer Research, Marketing Letters, and Journal of Retailing.

Dr. Rajavi teaches Management Analytics/Statistics in the full-time MBA and undergraduate programs at Scheller. He has received the CTL/BP Faculty Teaching Excellence Award at Georgia Tech (2021) and the Brady Family Award for Faculty Teaching Excellence at the Scheller (2022). He has also received Student Recognition of Excellence in Teaching: Class of 1934 CIOS Honor Roll (Fall 2021, Summer 2021, Fall 2020).

Education

Ph.D., University of North Carolina
MS, University of North Carolina
BS, University of Tehran

Research Areas

Consumers' Perceptions of Brands
Evaluating Marketing Mix Effectiveness
Digital Piracy

Honors and Awards

Brady Family Award for Faculty Teaching Excellence, Scheller College of Business ($3,000)

Student Recognition of Excellence in Teaching: Class of 1934 CIOS Honor Roll; Fall 2021, Summer 2021, Fall 2020.

Amazon Research Awards for research on Advertising Diversification ($47,650), 2021.

University-level CTL/BP Junior Faculty Teaching Excellence Award, Georgia Tech ($3,000), 2021.

Mary Kay Dissertation Award Finalist, 2019.

Latané Outstanding Student Award, PhD Program at Kenan-Flagler Business School, 2018.

Research

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Year	Title	Journal	Author(s)	Type
2023	Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in CPG Industries?	Journal of Marketing	Rajavi, Koushyar Kushwaha, Tarun Steenkamp, Jan-Benedict	Published Papers	View
2021	The Effect of Over-the-Top Media Services on Piracy Search	Marketing Science	Lu, Shijie Rajavi, Koushyar Dinner, Isaac	Published Papers	View
Shijie Lu, Koushyar Rajavi, and Isaac Dinner (forthcoming), "The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment," Marketing Science.
2019	In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities	Journal of Consumer Research	Rajavi, Koushyar Kushwaha, Tarun Steenkamp, Jan-Benedict	Published Papers	View
Koushyar Rajavi, Tarun Kushwaha, and Jan-Benedict E.M. Steenkamp (2019), “In Brands We Trust? A Multi-Country, Multi-Category Study into the Role of Marketing Mix Activities as Drivers of Brand Trust in Consumer Packaged Goods Industry”, Journal of Consumer Research, 46 (4), 651-670.
2018	How Does Web Personalization Create Value for Online Retailers	Journal of Retailing	Kalaignanam, Kartik Kushwaha, Tarun Rajavi, Koushyar	Published Papers	View
Kalaignanam, Kartik, Tarun Kushwaha, and Koushyar Rajavi (2018), “How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows”, Journal of Retailing, 94 (3), 265-279.

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