Dr. Rajavi's research primarily deals with branding topics. In his research he examines the impact of marketing mix instruments on brand equity, and the heterogeneity in such relationships across different product categories and countries. He also studies product recalls and the marketing activities that can be used to mitigate the negative consequences of such crises. Moreover, he conducts research on digital piracy and the role that firm and policy decisions have on prevalence of piracy. His research appears in Journal of Marketing, Marketing Science, Journal of Consumer Research, Marketing Letters, and Journal of Retailing.
Dr. Rajavi teaches Management Analytics/Statistics in the full-time MBA and undergraduate programs at Scheller. He has received the CTL/BP Faculty Teaching Excellence Award at Georgia Tech (2021) and the Brady Family Award for Faculty Teaching Excellence at the Scheller (2022). He has also received Student Recognition of Excellence in Teaching: Class of 1934 CIOS Honor Roll (Fall 2021, Summer 2021, Fall 2020).
