Dr. Rajavi teaches Management Analytics/Statistics in the full-time MBA and undergraduate programs at Scheller. He has received the CTL/BP Faculty Teaching Excellence Award at Georgia Tech (2021) and the Brady Family Award for Faculty Teaching Excellence at the Scheller (2022). He has also received Student Recognition of Excellence in Teaching: Class of 1934 CIOS Honor Roll (Fall 2021, Summer 2021, Fall 2020).
Koushyar Rajavi
Associate Professor
Academic Areas: Marketing
Office: 4218
Biography
Koushyar Rajavi joined Scheller College of Business in 2018. He received his PhD in Marketing from Kenan-Flagler Business School, University of North Carolina. He also holds an MS in Marketing and a BS in Information Technology Engineering.
Dr. Rajavi's research primarily deals with branding topics. He specifically focuses on examining the impact of marketing mix instruments on consumers' perceptions of brands. Moreover, he conducts research on digital piracy and the role that firm and policy decisions have on prevalence of piracy. His research appears in Journal of Marketing, Marketing Science, Journal of Consumer Research, Production and Operations Management, MIS Quarterly, Marketing Letters, and Journal of Retailing.
| Year | Title | Journal | Author(s) | Type | |
|---|---|---|---|---|---|
| 2024 | Consumer Trust: Meta-analysis of 50 Years of Empirical Research | Journal of Consumer Research |
Khamitov, Mansur
Rajavi, Koushyar Huang, Der-Wei Hong, Yuly |
Published Papers | View |
| 2024 | Price, Piracy, and Search: Which Pirates Respond to Changes in the Legal Price? | MIS Quarterly |
Koushyar Rajavi
Brett Danaher Jesse Newby |
Published Papers | |
| 2024 | Impact of Inventory Levels and Product Variety on Consumers’ Perceptions | Production and Operations Management |
Koushyar Rajavi
Sina Golara Sajad Modaresi |
Published Papers | View |
| 2023 | Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in CPG Industries? | Journal of Marketing |
Rajavi, Koushyar
Kushwaha, Tarun Steenkamp, Jan-Benedict |
Published Papers | View |
| 2021 | The Effect of Over-the-Top Media Services on Piracy Search | Marketing Science |
Lu, Shijie
Rajavi, Koushyar Dinner, Isaac |
Published Papers | View |
| Shijie Lu, Koushyar Rajavi, and Isaac Dinner (forthcoming), "The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment," Marketing Science. | |||||
| 2019 | In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities | Journal of Consumer Research |
Rajavi, Koushyar
Kushwaha, Tarun Steenkamp, Jan-Benedict |
Published Papers | View |
| Koushyar Rajavi, Tarun Kushwaha, and Jan-Benedict E.M. Steenkamp (2019), “In Brands We Trust? A Multi-Country, Multi-Category Study into the Role of Marketing Mix Activities as Drivers of Brand Trust in Consumer Packaged Goods Industry”, Journal of Consumer Research, 46 (4), 651-670. | |||||
| 2018 | How Does Web Personalization Create Value for Online Retailers | Journal of Retailing |
Kalaignanam, Kartik
Kushwaha, Tarun Rajavi, Koushyar |
Published Papers | View |
| Kalaignanam, Kartik, Tarun Kushwaha, and Koushyar Rajavi (2018), “How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows”, Journal of Retailing, 94 (3), 265-279. | |||||
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