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Rajavi, Koushyar

Koushyar Rajavi

Assistant Professor
Koushyar Rajavi profile photo


Academic Area(s):
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4218
Research
Brand Equity
Product Recalls
Digital Piracy
Advertising
Education
PhD, University of North Carolina
MS, University of North Carolina
BS, University of Tehran
Biography

Koushyar Rajavi joined Scheller College of Business in 2018. He received his PhD in Marketing from Kenan-Flagler Business School, University of North Carolina. He also holds an MS in Marketing and a BS in Information Technology Engineering.

Dr. Rajavi's research primarily deals with branding topics. In his research he examines the impact of marketing mix instruments on brand equity, and the heterogeneity in such relationships across different product categories and countries. He also studies product recalls and the marketing activities that can be used to mitigate the negative consequences of such crises. Moreover, he conducts research on digital piracy and the role that firm and policy decisions have on prevalence of piracy. His research appeared in Marketing Science, Journal of Consumer Research, and Journal of Retailing

Dr. Rajavi teaches Management Analytics/Statistics in the full-time MBA and undergraduate programs at Scheller. He has received the CTL/BP Faculty Teaching Excellence Award at Georgia Tech (2021) and the Brady Family Award for Faculty Teaching Excellence at the Scheller (2022). He has also received Student Recognition of Excellence in Teaching: Class of 1934 CIOS Honor Roll (Fall 2021, Summer 2021, Fall 2020).