Business of Sports and Entertainment Minor

Dive into two of Georgia's most vibrant and rapidly growing industries

The Business of Sports & Entertainment minor equips students with the business acumen, entrepreneurial skills, and leadership qualities needed to excel in these high-energy, high-impact fields.

Why Choose This Minor?

Build Industry-Relevant Skills: Learn to navigate the unique business models, legal considerations, and marketing strategies that drive the sports and entertainment industries.
Gain a Competitive Edge: From leadership and entrepreneurship to analytics and digital strategy, this minor prepares you to step into fast-paced, high-impact roles.
Leverage Atalanta's Entertainment Ecosystem: Take advantage of Georgia Tech's location in a global hub for sports franchises, film production, music, and emerging media.

Classes

The Business of Sports and Entertainment will consist of 15 credit hours of coursework. The course requirements are specified below.

FAQs

Students can add the Business of Sports & Entertainment Minor using the Change of Minor Form.

Students can submit the Change of Minor form between the second week of classes and the withdrawal deadline. Any forms submitted outside of this time will be reviewed the following semester.
BSBA students will list their academic advisor as both the major advisor and minor advisor.
Non-BSBA students will list their academic advisor as the major advisor and Lindsay Staar as the minor advisor.
A maximum of 3 credit hours can be shared with another minor or certificate.
Link to catalog: https://catalog.gatech.edu/programs/minor-business-sports-entertainment/

The Scheller College of Business will lift major restrictions on the third week of Phase I registration. Non-BSBA students will be able to register for classes at that time. No Exceptions.
The Scheller College of Business uses the waitlists to manage enrollment. We do not give permits or overrides
For information about the Ivan Allen College of Liberal Arts Registration process and course availability, please visit their website
If you need assistance, during registration periods, you can submit a Scheller Registration Assistance Form.

Students can schedule an appointment with a Scheller advisor through EAB Navigate after the Change of Minor Form has been processed.

Required Courses

Select one of the following.

*HTS/INTA course offerings are at the discretion of the College of Liberal Arts.

Course Number	Title	Prerequisites	Offerings (Subject to Change)
*HTS 2015	History of Sports in America		Summer and Fall
*HTS 3022	Gender and Sports		Spring
*HTS 3073	Sociology of Sports		Fall
*HTS 3075	Foundations of Sports Studies
*HTS 3089	Science, Technology, and Sports		Spring
*INTA 3242	Soccer and Global Politics		Spring and Fall

Select one of the following.

Prerequisites will not be waived. The course offerings listed are based on historical data and are subject to change.

Course Number	Title	Prerequisites	Offerings (Subject to Change)
HTS 4813 or PUBP 4813	Sports Law and Public Policy (No credit allowed for both HTS 4813 and PUBP 4813.)		Spring and Fall
MGT 4803	Sports and Entertainment Law		Spring

Electives

Select three of the following courses.

Prerequisites will not be waived. The course offerings listed are based on historical data and are subject to change.

*ECON course offerings are at the discretion of the College of Liberal Arts.

Course Number	Title	Prerequisites	Offerings (Subject to Change)
ECON 4520	Economics of Sports	ECON 2101 or ECON 2106	Spring
MGT 3325	Product Planning	MGT 3300	Spring and Fall
MGT 4050	Business Analytics	MGT 2250	Spring, Summer, and Fall
MGT 4311	Digital Marketing	MGT 3300	Spring, Summer, and Fall
MGT 4366	Service Operations	MGT 3501	Spring and Fall
MGT 4367	Revenue Analytics	MGT 2255	Spring
MGT 4670	Entrepreneurship	MGT 3101 or MGT 3150	Spring and Fall
MGT 4803	Sports and Entertainment Practicum	Junior/Senior ONLY
MGT 4803	Sports and Entertainment Marketing	Junior/Senior ONLY

Business of Sports and Entertainment Minor

Dive into two of Georgia's most vibrant and rapidly growing industries

FAQs

When and how can I declare my minor?

What is the registration process?

How does academic advising work for this minor?

Required Courses

Electives