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AI for Business - Europe

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Turn AI Momentum into European Business Advantage

At the Georgia Tech Scheller College of Business, AI is more than a trend. AI is incorporated into how we teach, research, and innovate. Now, we're bringing that perspective to Europe. AI for Business - Europe is an immersive executive education course, designed after our AI for Business course taught at Scheller, to help you apply AI strategically within your organisation. Whether you're navigating EU regulations, exploring generative AI for the first time, or need to understand what even is a chatbot, this course meets you where you are and prepares you for what's next.

Adopt and Embrace AI Now Rather than Later

Keith McGreggor explains how Scheller’s program equips professionals at any level, in any company, to leverage AI effectively.

“The AI for Business course was transformative, with highly knowledgeable professors sharing cutting-edge insights. The content was relevant to my professional growth and enriched my understanding of AI's real-world impact. ”

– Yao Wu Senior Product Manager, Microsoft

AI for Business - Europe at a Glance

Spend three days learning about AI strategy, robotics, generative AI, and more to leverage technology in your organisation’s business strategies.

Dates and Times

June 17 - 19

Format

June 17: Asynchronous
June 18 - 19: In-Person at The American Chamber of Commerce in France

Registration and Cost

Cost: $2,725
Use code "AI_Save 10" before May 22 for 10% off
Registration deadline: June 12
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Make AI Work for Your Business

Organisations that adopt AI strategically will define the future of their industries. Register now.

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Why AI, Why Now

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AI is reshaping industries across Europe, from manufacturing and finance to healthcare, supply chains, and public policy. Learn how to make informed, responsible, and strategic decisions about AI adoption within European business and regulatory contexts.
- Strategic Integration of AI: Identify high-impact opportunities where AI can drive efficiency, create value, and support smarter decision-making across your organization.
- Cutting-Edge Curriculum: Gain a solid understanding of the latest AI and machine learning advancements, tailored for business applications. No technical background required.
- Real-World, Hands-On Learning: Work directly with AI tools and apply what you learn to real business scenarios, bridging theory with action.
- Organisation-Wide Impact: Learn how to integrate AI thoughtfully and strategically across departments to maximize its value while aligning with organizational goals.
This course is designed for:
- Mid- to senior-level professionals
- Business and functional leaders
- Consultants and strategists
- Professionals navigating AI adoption across teams or regions

Featured Faculty

Keith McGreggor, Professor of the Practice, School of Interactive Computing, College of Computing

Maryam Alavi, Elizabeth D. and Thomas M. Holder Chair of Information Technology Management

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Turn AI Momentum Into Practical Business Advantage

Work through real business scenarios, test AI tools, and leave with frameworks you can immediately apply in your organisation. Register now.

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