Tim also has extensive university teaching experience having been a marketing instructor at the BBA, MBA, and Executive MBA level at Emory's Goizueta Business School. At Emory, Tim also played a major role in the launch of the Emory Marketing Analytics Center, serving as its Executive Director. Tim has also led international seminars on New Product Development at Singapore Management University.

His first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was published by Jossey-Bass/Wiley in 2014, won the 2014 International Book Award for the Marketing/Advertising category, was named by strategy&business as Best Book 2014, won the 2015 Axiom Silver Book Award in Marketing/Advertising/PR, and was named by Forbes as one of 7 Actionable Books for Smart Entrepreneurs.

Tim received a Doctorate in Business Administration from the University of Florida and his practitioner-based research focuses on consumer engagement in brand social media communities. He holds a Masters In Marketing Research from the University of Georgia, and a B.S. from Washington and Lee University. He currently lives in Atlanta with his wife and three children.