Scheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.
In this talk, Tim Halloran examines the role of the customer journey map and how it can add value to the customer experience. He also shares tips on how to optimize your customer’s experience.
Halloran has built, directed, and consulted with some of the world's largest brands, including Coca-Cola brands, The Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, and more. He is a senior lecturer in the Marketing area and the faculty director of the Executive MBA program.
Learn more about Halloran’s research.
View Lunchtime Live with Tim Halloran