Skip to main content

Marketing

Marketing involves understanding markets, targeting attractive segments, and winning by delivering superior products, services, and solutions.

Marketing is about the creation of value for customers, partners and society at large. Successful marketing requires the ability to understand customer needs, identify attractive market segments, communicate effectively with those segments, and deliver superior products, services and solutions.

The Marketing area at Scheller prepares students to thrive in today’s marketing landscape by providing them with knowledge that is both timely and timeless. Our curriculum combines rigorous exposure to marketing fundamentals with cutting-edge application of emerging trends and innovations. Two unique emphases of our program are marketing of technology goods and services, and marketing applications of modern technologies. Our faculty include thought leaders, researchers, and industry veterans with expertise spanning the marketing discipline.

Marketing faculty members publish cutting-edge research in top journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Management Science.

View the Curriculum

Current Areas of Research

  • Brand equity and brand trust
  • Branding and consumer-brand relationships
  • B2B marketing, customer solutions, and sales management
  • Consumer decision making
  • International marketing
  • Market orientation, marketing doctrine and marketing processes
  • Marketing and sustainability
  • Media markets
  • Social networks
  • Sensory marketing

Marketing Faculty


Profile image for Samuel Bond
Samuel Bond
  • Area Coordinator
  • Associate Professor
Profile image for Michael Buchanan
Michael Buchanan
  • Senior Lecturer
Profile image for Alka Citrin
Alka Citrin
  • Part-Time Lecturer
Profile image for Chris Gu
Chris Gu
  • Assistant Professor
Profile image for Aaron Hackett
Aaron Hackett
  • Part-Time Lecturer
Profile image for Timothy Halloran
Timothy Halloran
  • Senior Lecturer
Profile image for Ajay K. Kohli
Ajay K. Kohli
  • Professor
  • Regents Professor
  • Chairholder
Profile image for Michael Lowe
Michael Lowe
  • Associate Professor
Profile image for Adithya Pattabhiramaiah
Adithya Pattabhiramaiah
  • Associate Professor
Profile image for Koushyar Rajavi
Koushyar Rajavi
  • Assistant Professor
Profile image for Tracey A. Swartz
Tracey A. Swartz
  • Assistant Professor
Profile image for Francis Ulgado
Francis Ulgado
  • Associate Professor

Emeritus


Profile image for Naresh Malhotra
Naresh Malhotra
  • Regents Professor