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Marketing

Marketing involves understanding markets, targeting attractive segments, and winning by delivering superior products, services and solutions.

Marketing is about the creation of value for customers, partners and society at large. It requires applying enduring marketing principles as well as adopting new methods made possible by emerging technologies.  In addition to an active PhD program, the marketing area offers a variety of courses at the undergraduate and MBA levels. It prepares students to thrive in today’s marketing landscape by providing them knowledge that is both timely and timeless.

Marketing faculty members publish cutting-edge research in top journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Management Science. Their research interests include:
Current Areas of Research
  • Personal identity and consumer choice
  • Emotions and consumer perceptions
  • Branding and consumer-brand relationships
  • Integrated Marketing Communications
  • B2B marketing, customer solutions, and sales management
  • Market orientation, marketing doctrine and marketing processes
  • International marketing
  • Pricing, distribution, and retail management
  • Market competition
  • Marketing and sustainability
Marketing Faculty
Profile image for Samuel Bond
Samuel Bond
  • Area Coordinator
  • Associate Professor
Profile image for Michael Buchanan
Michael Buchanan
  • Lecturer
Profile image for Alka Citrin
Alka Citrin
  • Part-Time Lecturer
Profile image for Sara Dommer
Sara Dommer
  • Assistant Professor
Profile image for Chris Gu
Chris Gu
  • Assistant Professor
Profile image for Aaron Hackett
Aaron Hackett
  • Part-Time Lecturer
Profile image for Timothy Halloran
Timothy Halloran
  • Senior Lecturer
Profile image for Ajay K. Kohli
Ajay K. Kohli
  • Professor
  • Regents Professor
  • Chairholder
Profile image for Michael Lowe
Michael Lowe
  • Assistant Professor
Profile image for O. Cem Ozturk
O. Cem Ozturk
  • Assistant Professor
Profile image for Adithya Pattabhiramaiah
Adithya Pattabhiramaiah
  • Assistant Professor
Profile image for Koushyar Rajavi
Koushyar Rajavi
  • Assistant Professor
Profile image for Tracey A. Swartz
Tracey A. Swartz
  • Assistant Professor
Profile image for Francis Ulgado
Francis Ulgado
  • Associate Professor
Emeritus
Profile image for Naresh Malhotra
Naresh Malhotra
  • Regents Professor