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Bond, Samuel

Samuel Bond

Associate Professor,
Area Coordinator of Marketing
Samuel Bond profile photo

Academic Area(s):
Consumer Decision Making
Word-of-Mouth and Online Reviews
Decision Aids and Recommendation Tools
PhD, Fuqua School of Business, Duke University
BA (Business Administration), Rhodes College, Memphis, TN
BA (Mathematics), Rhodes College, Memphis, TN

Samuel Bond joined the Scheller College of Business in 2007. Professor Bond received his PhD from the Fuqua School of Business, Duke University. At Scheller, he teaches Marketing Management and Consumer Behavior at the graduate and undergraduate levels, and he participates in various custom executive education programs. In addition to his current role as Area Coordinator, Professor Bond has served as coordinator for the marketing doctoral program.

Professor Bond's research deals with consumer psychology and behavior. Much of his work focuses on the consequences of modern technology for consumer information processing and decision making. His work has been published in Journal of Consumer Research, Journal of Marketing Research, Management Science, MIS Quarterly, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Journal of Bheavioral Decision Making, and Decision Analysis.

Among various ongoing projects, Professor Bond is exploring the psychological aspects of product recommendation tools, interactive "smart" devices, and online decision aids. In addition, he is investigating how consumers process the emotional content of online reviews, social media and other online word-of-mouth. Professor Bond is examining the benefits and costs of specifying one's decision objectives before an important decision. He is also working on ways to improve comparison of hedonic measures (like "satisfaction") across diverse populations.

Professor Bond has received various awards recognizing his research and teaching activities. In 2012, he received the Best Publication Award from the Decision Analysis Society (INFORMS), for his paper "Improving the Generation of Decision Objectives," with Kurt Carlson and Ralph Keeney. In 2011, Professor Bond was voted MBA Core Professor of the Year by students in the full-time MBA program at Scheller. Professor Bond has received competitive research grants from the Marketing Science Institute, the Sloan Foundation, and the Society for Judgment and Decision Making.

Published Papers