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Strategy & Innovation Concentration

Strategy & Innovation involves the creation of growth strategies and business models that will generate significant new value for consumers and corporations.

Strategy and Innovation, as a practice, develops and integrates other functions – such as finance, marketing, and organizational behavior – to help us learn how firms gain and sustain competitive advantage. Strategy and Innovation focus on creating and capturing value for stakeholders with novel ideas, products, services, processes, and business models. While chief financial officers make financial decisions and chief marketing officers make marketing decisions, chief executive officers make decisions on corporate strategy and innovation.

Strategy and Innovation Concentration

After completing MGT 3659: Foundations of Strategy (ACCT 2101 or MGT 3000 prereq), students must complete six advanced Strategy & Innovation courses (three required courses from Group A and at least two courses from Group B; if only two courses from group B then an additional course from Group C). Students must earn a grade of “C” or higher in all courses to complete the concentration. 

Group A

Note: Pre-requisites are listed in parentheses. Pre-requisites will not be waived.

All 3 courses are required.

Group B

Note: Pre-requisites are listed in parentheses. Pre-requisites will not be waived.

Select at least 2 courses.

Group C

Note: Pre-requisites are listed in parentheses. Pre-requisites will not be waived.

Select 1 course if you selected 2 in Group B.

 

 

View the Undergraduate Catalog in Management