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Marketing Concentration

Marketing is the hub for the exchange offerings of value between customers, clients, partners, and society at large through the promotion and advertisement of products and services.

Marketing Concentration

The Scheller College of Business offers a Concentration in Marketing to business administration majors. After completing MGT 3300, students must take six advanced marketing courses (at least three from Group A and either 9 credit hours of coursework from Group B or 6 credit hours of course work from Group B and 3 credit hours of coursework from Group C). Students must earn a grade of "C" or higher in all courses to complete the concentration

Group A

Note: Pre-requisites are listed in parentheses. Pre-requisites will not be waived.
Select at least 3 courses.
MGT 3310 - Marketing Research: Analytics (MGT 3300)
Group B

Note: Pre-requisites are listed in parentheses. Pre-requisites will not be waived.
Students must select one of two options: (1) they may select 9 credit hours of coursework from Group B or (2) select 6 credit hours of coursework from Group B and 3 credit hours of coursework from Group C.

MGT 3313 - Social Media Marketing

MGT 4308 - Advertising and Promotions / Integrated Marketing Communications (previously taught as MGT 4803 - Advertising and Promotions. No credit allowed for both) (MGT 3300)

MGT 4309 - Services Marketing (previously taught as MGT 4803 - Services Marketing. No credit allowed for both) (MGT 3300)

MGT 4311 - Digital Marketing (previously taught as MGT 4803 - Digital Marketing. No credit allowed for both)  (MGT 3300)

MGT 4803 - Special Topics: Sustainable Marketing

MGT 4803 - Special Topics: Understanding Markets with Data Science (MGT 2250)

Students may apply unused group A electives to group B electives.

Group C

Note: Pre-requisites are listed in parentheses. Pre-requisites will not be waived.

Students must select one of two options: (1) they may select 9 credit hours of coursework from Group B or (2) select 6 credit hours of coursework from Group B and 3 credit hours of coursework from Group C.

 

 

View the Undergraduate Catalog in Management