Marketing is the hub for the exchange offerings of value between customers, clients, partners, and society at large through the promotion and advertisement of products and services.
Marketing Concentration
The Scheller College of Business offers a Concentration in Marketing to business administration majors. After completing MGT 3300, students must take six advanced marketing courses (at least three from Group A and either 9 credit hours of coursework from Group B or 6 credit hours of course work from Group B and 3 credit hours of coursework from Group C). Students must earn a grade of "C" or higher in all courses to complete the concentration
Group ANote: Pre-requisites are listed in parentheses. Pre-requisites will not be waived.
Select at least 3 courses.
MGT 3310 - Marketing Research: Analytics (MGT 3300)
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Group BNote: Pre-requisites are listed in parentheses. Pre-requisites will not be waived.
Students must select one of two options: (1) they may select 9 credit hours of coursework from Group B or (2) select 6 credit hours of coursework from Group B and 3 credit hours of coursework from Group C.
MGT 3313 MGT 4308 (previously taught as MGT 4803 - Advertising and Promotions. No credit allowed for both) (MGT 3300) MGT 4309 - (previously taught as MGT 4803 - Services Marketing. No credit allowed for both) (MGT 3300) MGT 4311 - (previously taught as MGT 4803 - Digital Marketing. No credit allowed for both) (MGT 3300) MGT 4803 MGT 4803
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Group CNote: Pre-requisites are listed in parentheses. Pre-requisites will not be waived. Students must select one of two options: (1) they may select 9 credit hours of coursework from Group B or (2) select 6 credit hours of coursework from Group B and 3 credit hours of coursework from Group C. |