Bond, Samuel D., He, Stephen, and Wen, Wen (2019), “Word-of-Mouth Dynamics in Free Product Settings,” Journal of Marketing Research, 56(2) 276-90.
Hair, Michael, and Bond, Samuel D. “Attribute Dismissal and Valence Effects in Preferential Decision Processing,” Journal of Behavioral Decision Making, 2018, 31(1), 164-178.
Bajaj, Aditi, and Bond, Samuel D. “Beyond Beauty: Design Symmetry and Brand Personality,” Journal of Consumer Psychology, 2018, 28(1), 77-98.
Yin, Dezhi, Bond, Samuel D., and Zhang, Han (2017). "Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews," Journal of Marketing Research, 54(3), 447-463.
He, Stephen, and Bond, Samuel D. (2015) “Why is the Crowd Divided? Attribution for Dispersion in Online Word-of-Mouth,” Journal of Consumer Research, 41(6), 1509-1527.
Bajaj, Aditi, and Bond, Samuel D. (2015). “Beyond Beauty: Design Symmetry and Brand Personality,” in R. Batra, D. Brei, and C. Seifert (eds.), The Psychology of Design: Creating Consumer Desire Armonk, NY: M. E. Sharpe.
Yin, Dezhi, Bond, Samuel D., and Zhang, Han (2014). “Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews,” MIS Quarterly, 38(2), 539-560.
He, Stephen, and Bond, Samuel D. (2013). “Word-of-Mouth and the Forecasting of Consumption enjoyment,” Journal of Consumer Psychology, 23(4), 464-482.
Bond, Samuel D., Carlson, Kurt, A., and Keeney, Ralph L. (2010). “Improving the Generation of Decision Objectives,” Decision Analysis, 7(3), 238-255.
Bond, Samuel D., Carlson, Kurt A., and Keeney, Ralph L. (2008). “Generating Objectives: Can Decision Makers Articulate What They Want?” Management Science, 54(1), 56-70.
Bond, Samuel D., Bettman, James R., and Luce, Mary F. (2008). “Consumer Judgment from a Dual-systems perspective: Recent Evidence and Emerging Issues.” In N. K. Malhotra (ed.), Review of Marketing Research, Vol. 5, Armonk, NY: M. E. Sharpe.
Bond, Samuel D., Carlson, Kurt A., Meloy, Margaret G., Tanner, Robin J., and Russo, J. Edward (2006). “Information Distortion in the Evaluation of a Single Option,” Organizational Behavior and Human Decision Processes 102(2), 240-254.
Carlson, Kurt C., and Bond, Samuel D. (2006). "Improving Preference Assessment: Limiting the Effects of Context Through Pre-exposure to Attribute Levels,” Management Science, 52(3), 410-421.
Lowe, Nikolova, Miller, and Dommer (2019), "Ceding and Succeeding: How the Altruistic Can Benefit from the Selfish in Joint Decisions,” Journal of Consumer Psychology
Dommer, Swaminathan, and Ahluwalia (2013), “Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands,” Journal of Consumer Research, 40 (4), 657-75.
Dommer and Swaminathan (2013), “Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat,” Journal of Consumer Research, 39 (5), 1034-50.
Robinson, B. Adina, Kapil R. Tuli and Ajay K. Kohli (2015), “Does Brand Licensing Increase a Licensor’s Shareholder Value?,” Management Science, 61 (June), 1436-55.
Bahadir, S. Cem, Jade S. DeKinder, and Ajay K. Kohli (2015), "Marketing an IPO Issuer in Early Stages of the IPO Process," Journal of the Academy of Marketing Science, 43 (January), 14-31.
Sarin, Shikhar, Goutam Challagalla and Ajay K. Kohli (2012), “Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions,” Journal of Marketing Research, 49 (August) 564-580.
Murtha, Brian R., Goutam Challagalla and Ajay K. Kohli (2011), “The Threat from Within: Account Managers’ Concern About Opportunism by Their Own Team Members,” Management Science, 57 (September), 1580-1593.
Tuli, Kapil R., Sundar Bharadwaj and Ajay K. Kohli (2010), “Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility,” Journal of Marketing Research, 47 (February), 36-50.
Challagalla, Goutam, R. Venkatesh and Ajay K. Kohli (2009), “Proactive Postsales Service: When and Why Does it Pay Off?,” Journal of Marketing, 73 (March), 70-87.
DeKinder, Jade S. and Ajay K. Kohli (2008), “Flow Signals: How Patterns Over Time Affect the Acceptance of Start-Up Firms,” Journal of Marketing, 72 (September), 84-97.
Tuli, Kapil R., Ajay K. Kohli and Sundar G. Bharadwaj (2007), “Rethinking Customer Solutions: From Product Bundles to Relational Processes,” Journal of Marketing, 71 (July), 1-17.
Lurie, Robert S. and Ajay K. Kohli (2002), “A Smarter Way to Sell Commodities,” Harvard Business Review, 80 (April), 24-26.
Jaworski, Bernard J., Ajay K. Kohli, and Arvind Sahay (2000), “Market Driven vs. Driving Markets,” Journal of the Academy of Marketing Science, 26 (Winter), 45-54.
Kohli, Ajay K., Tasadduq A. Shervani, and Goutam N. Challagalla (1998), “Learning and Performance Orientation of Salespeople: The Role of Supervisors,” Journal of Marketing Research, 35 (May), 263-274.
Maltz, Elliot and Ajay K. Kohli (1996) “Market Intelligence Dissemination Across Functional Boundaries,” Journal of Marketing Research, 33 (February), 47-61.
Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar (1993), “MARKOR: A Measure of Market Orientation,” Journal of Marketing Research, 30 (November), 467-77.
Jaworski, Bernard J. and Ajay K. Kohli (1993), “Market Orientation: Antecedents and Consequences,” Journal of Marketing, 57 (July), 53-70.
Jaworski, Bernard J. and Ajay K. Kohli (1991), “Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction,” Journal of Marketing Research, 28 (May), 190-201.
Kohli, Ajay K. and Bernard J. Jaworski (1990), “Market Orientation: The Construct, Research Propositions, and Managerial Implications,” Journal of Marketing, 54 (April), 1-18.
Pattabhiramaiah, Sriram and Manchanda, "Paywalls: Monetizing Online Content", forthcoming, Journal of Marketing.
Pattabhiramaiah, Sriram and Sridhar (2018), "Rising Prices under Declining Preferences: The case of the U.S. Print Newspaper Industry", Marketing Science, 37 (1), pp. 97-122.
Manchanda, Packard and Pattabhiramaiah (2015), "Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community", Marketing Science, Vol. 34, Issue 3, 367-387.
Shijie Lu, Koushyar Rajavi, and Isaac Dinner (forthcoming), "The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment," Marketing Science.
Koushyar Rajavi, Tarun Kushwaha, and Jan-Benedict E.M. Steenkamp (2019), “In Brands We Trust? A Multi-Country, Multi-Category Study into the Role of Marketing Mix Activities as Drivers of Brand Trust in Consumer Packaged Goods Industry”, Journal of Consumer Research, 46 (4), 651-670.
Kalaignanam, Kartik, Tarun Kushwaha, and Koushyar Rajavi (2018), “How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows”, Journal of Retailing, 94 (3), 265-279.
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