Tech Talks Business featuring Maria Elisa Botero Roba, CMO, Nutresa, Jeannine Haas, CMO, Gulfstream Aerospace, and Melody Lee, CMO, Mercedes-Benz USA
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Tech Talks Business, hosted by the Georgia Tech Scheller College of Business, is a series of conversations between Dean Anuj Mehrotra and leaders and experts at the forefront of business, technology, entrepreneurship, public policy, and civic innovation.
Our distinguished guests share their perspectives, examine local and global trends, delve into the nuances of leadership, and illuminate the interconnectedness of our changing business world. You’re invited to join us for a dynamic convergence of minds where ideas take center stage.
In this session, Maria Elisa Botero Roba, chief marketing officer at Nutresa; Jeannine Haas, chief marketing officer at Gulfstream Aerospace; and Melody Lee, chief marketing officer at Mercedes-Benz USA, will explore how brands and consumers are co-creating trust, experiences, and cultural relevance in an increasingly connected world. They will offer candid insights into the challenges and opportunities shaping modern marketing and what it takes to lead with vision in a world where innovation and trust go hand in hand.
The event is a special discussion held as part of the 2026 Marketing Innovation Conference. Those who wish to attend the full conference must register through the Marketing Innovation Conference website.
About the Marketing Innovation Conference
The Marketing Innovation Conference @ Scheller is held annually and focuses on understanding current trends and overcoming obstacles in the digital marketing space. The conference is hosted by the MBA Marketing Club, a Scheller club for Full-time and Evening MBA students interested in marketing. The club aims to provide members with resources for career exploration and opportunities for advancement in the industry. The theme of this year’s conference is Branded Together, examining how brands and consumers are co-creating trust, experiences, and cultural relevance in an increasingly connected world.
This educational event is hosted in accordance with the Georgia Tech strategic value of safeguarding freedom of inquiry and expression. Impeding another individual’s rights to free speech – including those serving as speakers at this event – is not a protected expressive activity. Anyone who disrupts this event will be subject to removal and student disruptors may be referred for disciplinary action under the Georgia Tech Student Code of Conduct. Please help us promote a learning environment based on civility and mutual respect.
Attendance at this event constitutes an agreement to the College's use and distribution of the attendee's image and/or voice. Audio or video recording is not permitted by the attendees during the event.