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2026 Marketing Innovation Conference

2026 Marketing Innovation Conference

Details

February 27, 2026

Type

Special Event

Areas

BAC
General

Format

On-Campus

Location

Scheller College of Business
Room 100
800 West Peachtree St NW
Atlanta, GA

Branded Together: How Consumer Collaboration Deepens Connection

The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are excited to present the 9th annual Marketing Innovation Conference at Scheller (MIC@S) on Friday, February 27, 2026!

As the relationship between brands and consumers continues to evolve, collaboration has become the cornerstone of modern marketing. MIC@S 2026, themed “Branded Together: How Consumer Collaboration Deepens Connection,” explores how brands and consumers are co-creating experiences, shaping authentic stories, and building trust in an era defined by participation and connection.

Join us for an afternoon of inspiring keynotes, interactive breakout sessions, and a thought-provoking Tech Talks Business panel discussion, hosted by our very own Dean Mehrotra and featuring some of the leading voices in marketing and innovation. The event will be followed by a networking reception that brings together students, professionals, and industry partners.

Featuring speakers from industry leaders such as:

  • Atlanta Falcons
  • Mediaocean
  • Mercedes-Benz
  • Modo Modo
  • Pirelli
  • NBA
  • Experian
  • Equifax
  • Google
  • Gulfstream
  • IHG Hotels and Resorts
  • Nutresa

Keynote Sessions

TV Is Dead. Long Live TV
Ramsey McGrory, President, Prisma at Mediaocean

Pirelli Heritage: From Race to (Off) Road
Andre Oosthuizen, CMO, Pirelli
Ian Coke, Director of Quality, Pirelli

Transformation to Co-Innovation: Equifax & Google Cloud's Journey to AI-Powered Marketing Performance
Moira Vetter, Founder and CEO, Modo Modo Agency
Mariette De Meillon, VP, Business Analytics and Data Engineering, Equifax
Chris Atwood, SVP, Marketing, Equifax
Google Speakers: TBA

Breakout Sessions

ATL Falcons (Topic TBA)
Heather Sautter, VP, Brand and Corporate Communications
Laura Lanier, Director, Integrated Marketing and Operations
Ryan Delgado, Director, Social Media and Influencer Marketing

From Check-In to Check-Out: How Hotels Design Experiences That Define the Brand
Darius Chinoy, Brand Manager, IHG Hotels and Resorts

Innovation in Creator Storytelling
Lauren Ware, Director, Production Management, NBA

Beyond Big Claims: How to Build Trust with the Most Critical Shoppers
Bethany Rasio, Senior Director, Marketing, Experian

Panel Discussion

Tech Talks Business & Marketing Innovation Conference 2026
Dean Anuj MehotraModerator 
Melody LeeCMO, Mercedes-Benz 
Jeannine Haas, CMO, Gulfstream
Maria Elisa Botero, CMO, Nutresa 

Ticket Pricing

  • Current Students: $10
  • Georgia Tech Faculty and Staff: $30
  • Georgia Tech Alumni: $30
  • Business Professionals (Community/Industry/Other), Prospective Students: $50

Admission fee includes admission to conference and networking reception.

If you have any questions, please contact Prem Rupawala.

Please register today as space is limited! A link to purchase your ticket will be provided once you register below.

Registration Required

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