2026 Marketing Innovation Conference
Details
Type
Areas
Format
Branded Together: How Consumer Collaboration Deepens Connection
The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are excited to present the 9th annual Marketing Innovation Conference at Scheller (MIC@S) on Friday, February 27, 2026!
As the relationship between brands and consumers continues to evolve, collaboration has become the cornerstone of modern marketing. MIC@S 2026, themed “Branded Together: How Consumer Collaboration Deepens Connection,” explores how brands and consumers are co-creating experiences, shaping authentic stories, and building trust in an era defined by participation and connection.
Join us for an afternoon of inspiring keynotes, interactive breakout sessions, and a thought-provoking Tech Talks Business panel discussion, hosted by our very own Dean Mehrotra and featuring some of the leading voices in marketing and innovation. The event will be followed by a networking reception that brings together students, professionals, and industry partners.
Conference speakers from some of the following companies:
- Atlanta Falcons
- Media Ocean
- Modo Modo
- Intercontinental Hotels
- NBA
- Experian
And many more to be announced.
Ticket Pricing
- Current Students: $10
- Georgia Tech Faculty and Staff: $30
- Georgia Tech Alumni: $30
- Business Professionals (Community/Industry/Other), Prospective Students: $50
Admission fee includes admission to conference and networking reception.
If you have any questions, please contact Prem Rupawala.
Please register today as space is limited! A link to purchase your ticket will be provided once you register below.