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Information Technology

Published Papers
Practitioner Publications

  • Brynjolfsson, Erik, Yu Jeffrey Hu, and Mohammad Rahman. 2013. “Competing in the Age of Omnichannel Retailing.” MIT Sloan Management Review.

  • Brynjolfsson, Erik, Yu (Jeffrey) Hu, and Michael D. Smith. 2006. “From Niches to Riches: The Anatomy of the Long Tail.” MIT Sloan Management Review, 47(4) 67-71.