Fatema Ujjainwala
Ph.D. Student
Academic Areas: Marketing
Office: 4280
Biography
Fatema Ujjainwala is a PhD student in Marketing at the Georgia Tech Scheller College of Business, specializing in Consumer Behavior. Her research interests center on consumer decision-making, digital marketing, and emerging technologies, with a particular interest in how artificial intelligence and conversational platforms influence consumer responses, trust, and persuasion.