Dr. Ulgado has published in a variety of journals such as the International Marketing Review, the Journal of International Marketing, International Business Review, Journal of Services Marketing, and the Journal of Marketing Management.
At Georgia Tech, Dr. Ulgado has developed and taught courses in International Marketing, Strategic Marketing, Consumer Behavior, and Marketing Management in both the undergraduate and graduate programs. He has also participated in and taught Marketing and International Marketing modules in the Executive Master's in the Management of Technology Program (EMSMOT) as well as other executive education programs and initiatives. He has also taught courses at the University of Hawaii at Manoa and at the University of Illinois at Urbana-Champaign.
Dr. Ulgado's areas of research and teaching interests include international marketing, cross-cultural consumer behavior, country image effects on perception, international advertising, multinational firm behavior, foreign direct investment location, and strategic marketing. He has consulted for Marriott, Hawaii; Bell Inc., Illinois; Johnson Research & Development, Atlanta; and Lipman, Richmond, and Green Advertising, New York.
Currently, Dr. Ulgado serves on the editorial board of the Multinational Business Review and is a member of the Academy of International Business, and the American Marketing Association.
A full vita is available upon request.