Ashwani has published in leading marketing journals and has co-authored a book, “Becoming a Consumer Psychologist.” His research on consumers decision making is focused on the psychology of time and money—how consumers value their time, how they spend time differently from money, and how time influences consumers’ patience and self-control. He has held journal appointments as an Associate Editor (Journal of Consumer Psychology; Journal of Consumer Research; Journal of Marketing Research) and Editorial Review Board member (Journal of Marketing; International Journal of Research in Marketing). Ashwani’s teaching spans the undergraduate, M.B.A., Ph.D., and executive education programs. He has contributed to doctoral education by teaching seminars, chairing dissertations, serving as a doctoral program coordinator, and organizing dissertation proposal competitions for the Society for Consumer Psychology.
Ashwani has received several awards for his teaching. He has also been commended for his research excellence. In 2018, he was named a Marketing Science Institute Scholar—one of 34 faculty selected from around the world. In addition, he has been honored with outstanding reviewer awards from the Journal of Consumer Psychology, the Journal of Consumer Research and the Journal of Marketing. He is also a recipient of the Young Alumni Achievers Award from his MBA alma mater, Indian Institute of Management, Ahmedabad.