Niket's research has been featured in managerial publication such as Harvard Business Review and has been published in academic journals such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Science, and Production and Operations Management. For his research, he received the Emerging Scholar Award from the American Marketing Association.
Prior to entering academia, Niket worked in the semiconductor industry for over a decade designing computer chips, managing marketing teams, leading business groups, and working in corporate strategy. He continues to work with large and small companies primarily in the technology, finance, healthcare, and energy sectors on their marketing activities and investments. Some of the companies he was worked with include Alcatel, Apple, Boeing, Cisco, Continental, ExxonMobil, Freescale, Ford, General Motors, Huawei, Hyundai, Kyocera, Microsoft, Motorola, Northrop Grumman, Phillips Petroluem, Samsung, and Siemens.
Niket earned a PhD in marketing from The University of Texas at Austin, MBA from Northwestern University, MS in electrical engineering from Columbia University, and BS in electrical engineering from the University of Illinois Urbana-Champaign.