Hometown:
Lima, Peru
Fun fact about yourself:
I love to travel, but I don’t like planning trips. My most recent trip to Vietnam, I didn’t have anything other than the hotels booked and I had the most wonderful time getting lost in the city; getting to know places by getting recommendations by locals; and enjoying impromptu food tours by a coffee shop owner who offered to take us to his favorite spots!
Undergraduate School and Degree:
Universidad de Lima, Law
Where was the last place you worked before enrolling in business school?
Miranda & Amado Abogados, Dispute Resolution Associate, litigation and arbitration
Where did you intern during the summer of 2024?
I was an MBA intern at Delta Air Lines on the International Digital Team in Atlanta.
Where will you be working after graduation?
I am so excited to be going back to Delta Air Lines and will be joining their MBA Leadership Development Program in Commercial and Customer Experience.
Community Work and Leadership Roles in Business School:
- Women in Business Club President (2024–2025 academic year) and First Year Representative of Women in Business (2023–2024 academic year): Women in Business (WiB) is my favorite club at Scheller. It is a space to learn and share about the difficulties women face in the workplace and a space where students can obtain the necessary tools to overcome those difficulties. The club also provides an opportunity to create a community beyond just the Full-time MBA program because it is a “One MBA” club, which means it is open for all students of all Scheller graduate programs (Evening MBA, Executive MBA, and M.S. With a Major in Management), broadening the support network that WiB fosters.
- Latin Club Founder and VP of Culture (2024–2025 academic year): My fellow Latin American friends and I founded the Latin Club, a space to share our heritage, culture, food, music, and more with our classmates! Being Latina is such a big part of who I am, so I am honored to be able to share that with my classmates.
- First Year Representative of the Social Committee (2023–2024 academic year): As a first-year representative, I helped plan, organize, and put together all social events during my first year of the MBA. It was very rewarding to participate in the planning of one of the most important committees in the MBA program!
- MBA Ambassador and Student Interviewer: I love Scheller, so this position was easy! I got to talk about my experience at Scheller by sitting on panels, conducting admissions interviews, and hosting coffee chats with prospective candidates. It brought me a lot of joy to share about Scheller’s culture and help students understand if the program is a good fit for them.
- Member of Marketing Club, Strategy and Innovation Club, Tech Club, Golf Club and Net Impact: I also enjoyed being a member of multiple clubs throughout my time at Scheller. My classmates who were in the leadership roles of these clubs did an amazing job at putting together company tours, panels, workshops, conferences, and even a fan experience with the Atlanta Hawks where we were able to greet the players as they went into the court!
- Peer mentor: I served as a peer mentor for our first-year students. My mentees and I hung out and talked about their classes, internship searches, and general life challenges and triumphs. Starting an intense program can feel quite disorienting, so I felt lucky to be able to offer advice based on similar lived experience.
Which academic or extracurricular achievement are you most proud of during business school?
I am most proud of my work as president of the Women in Business Club. This cause is deeply personal to me because as a female litigation lawyer in Latin America, I have experienced firsthand many of the challenges women face in the workplace. I wanted Women in Business to be more than just a professional club — I wanted it to be a safe space where women could openly discuss workplace challenges, learn from one another, and gain tangible tools to overcome obstacles.
Together with my board, we curated a diverse and impactful schedule of events, including golf lessons to help women feel more confident in traditionally male-dominated spaces, a panel on women in the C-suite, a self-defense class, an impostor syndrome workshop, and a job offer negotiation workshop. Beyond skill-building, we also prioritized opportunities for members to connect, support one another, and build lasting networks.
Seeing the impact of these initiatives — the conversations they sparked, the confidence they instilled, and the community they built — has been one of the most rewarding aspects of my MBA experience.
What achievement are you most proud of in your professional career?
The professional achievement I am most proud of is leading the development of a data-driven case management tool that transformed how my law firm’s litigation team operated. When I was first asked to “organize” the team’s cases, I quickly realized that the real challenge was the lack of standardization — each lawyer tracked their cases differently, making even basic tasks like obtaining a case count labor-intensive and inefficient.
I saw an opportunity to introduce data analytics into legal practice, so I pitched a phased plan to the firm’s partners, minimizing resource allocation until we could prove its value. Once the first phase demonstrated measurable improvements, the project became the team’s top priority, and I was given dedicated resources to lead its development. The tool eliminated the need for an annual case count, reducing manual tracking efforts by 90%, and provided real-time insights into case progress. This significantly improved decision-making and resource allocation.
Beyond its operational impact, this project reshaped how I approach problem-solving and leadership. As a lawyer with no formal technical background, I had to teach myself Excel, Power BI, and data science principles to communicate effectively with developers and data scientists. I also learned how to motivate and align diverse teams, from interns collecting data to senior partners resistant to change. By fostering collaboration and helping stakeholders see the value of data-driven decision-making, I turned skepticism into advocacy, ensuring long-term adoption of the tool. This experience not only enhanced my analytical and leadership skills, but also sparked my passion for using technology to drive innovation in traditionally conservative industries — a passion I carry with me today.
Why did you choose the Scheller College of Business?
I chose Scheller for its strong focus on innovation and technology, which perfectly aligns with my passion for driving meaningful change through forward-thinking business solutions. Coming from the legal industry, I had already experienced firsthand how technology can revolutionize traditional fields, but I lacked the formal business and analytical skills to take that impact further. Scheller’s emphasis on leveraging data, AI, and digital transformation provided the perfect environment to deepen my understanding of innovation and learn how to bridge the gap between business and technology. Through courses, events, and hands-on projects, I have gained the tools to drive data-driven decision-making and lead innovation efforts in any industry.
Who was your favorite MBA professor?
Steve Salbu, our professor for Legal and Ethical Business, was amazing. And I’m not saying that because I am a lawyer and enjoyed the topics in the class. He was my favorite professor because of his ability to take complex and controversial topics and create a safe environment for students to speak their minds, disagree, and debate while keeping the mood jovial. A true art.
What was your favorite course as an MBA?
My favorite course as an MBA was AI in Business taught by Professor Daniel Yue. This is a new class taught at Scheller, and I was lucky enough to be there during its first iteration. The class is well crafted with interesting and interactive lectures, real cases, and practical applications. I still can’t believe I built AI applications on my own!
Looking back over your MBA experience, what is the one thing you’d do differently and why?
I don’t have many regrets because I truly believe everything happens for a reason, and every experience – good and bad – has led me to grow as a person and be who I am today. For example, looking back, I wish I’d embraced the learning curve more, allowing myself to enjoy the process without the pressure of immediate perfection.
However, without the discomfort I felt during the first semester of the MBA, where I knew nothing and everything seemed hard, I would have never reflected and recognized perfectionism as the biggest obstacle in my learning and growth. This realization has reshaped how I approach challenges — not as tests of my worth, but as opportunities to grow with curiosity and resilience, a mindset I will carry with me beyond my MBA.
What is the biggest myth about your school?
I anticipated a competitive atmosphere at Georgia Tech, given its engineering roots. Instead, I found a deeply supportive community where collaboration thrives. The kindness and willingness of classmates to support each other, such as volunteering time to teach challenging subjects, revealed the true collaborative spirit of the program.
What did you love most about Scheller's location in the heart of Tech Square?
Though I lived in Atlanta before, living in Midtown has been a highlight of my MBA experience. Its walkability meant spontaneous pickleball games, mental health walks, and exploring coffee shops with friends. It’s convenient being in the heart of the city, with new experiences at every corner.
How has Scheller integrated AI into the MBA program? What insights did you gain from using AI?
AI is everywhere today, and Scheller is not the exception. We had a tech conference focused on AI (October 2024), a marketing conference highlighting AI (February 2025), and now a wonderful class about AI in Business has been incorporated as a new elective.
Most professors not only allow the use of AI but encourage the critical analysis of the outputs. My main takeaway is that it is a wonderful tool, but if you have no background knowledge on a topic, you should be very careful in trying to use it to learn because you won’t be able to distinguish what is true and what is not a viable response.
Which MBA classmate do you most admire?
I deeply admire my classmate Brooke Patterson. She is one of the smartest, most driven people I know, yet she carries herself with such humility that she doesn’t always seem to realize it.
From the moment I met Brooke, I was struck by her presence and the depth of her insights. Every time she spoke in class, her contributions were not just thoughtful but deeply strategic, effortlessly connecting what we were learning to her extensive experience in luxury retail and fashion tech.
Early in our MBA, she envisioned bringing a tech conference to Georgia Tech. With laser focus and determination, she partnered with two other students and turned that vision into reality, delivering one of the most impressive events I’ve seen during my time here. The execution was seamless — so much so that you’d never guess it was a first-time, entirely student-led initiative.
I’ve also had the privilege of working with Brooke on the Women in Business board, where I’ve witnessed firsthand her incredible work ethic and unwavering dedication. She is an asset to our team, consistently pushing us to think bigger and execute better.
Beyond her professional impact, Brooke has been a constant source of inspiration in my personal life. We share a similar growth journey, and I deeply value our conversations about life goals, work-life balance, self-care, and motivation. She is not just a remarkable leader, she is a true friend, and I feel incredibly lucky to know her.
What are the top two items on your professional bucket list?
The first item in my professional bucket list is to lead a team. I aspire to be a leader who practices servant leadership, leading with empathy, active listening, and a deep commitment to the growth of others. I want to create an environment where every team member feels valued, empowered, and motivated to achieve their fullest potential.
The second item is to continue to learn and grow beyond the MBA. I see lifelong learning as a priority, always seeking to expand my knowledge and refine my skills. I believe that staying curious and embracing new ideas will help me adapt to new challenges, innovate in my field, and continue evolving both personally and professionally.
What made Annette such an invaluable addition to the Class of 2025?
Steve Salbu
Cecil B. Day Chair in Business Ethics
Professor
“Annette has been a true star in the Scheller MBA Program. She’s a leader inside the classroom and out. She enriched my Law and Ethics class enormously by sharing her own experiences as an attorney in Peru, a country that has a civil law system. Her classmates and I learned so much from her. She cares deeply about our program and her peers, leading student efforts to help navigate our fast-changing social, economic, and legal climate.”
Daniel Yue
Assistant Professor
“Annette embodies the spirit of innovation and leadership, seamlessly integrating technology into business strategy. Her project on developing an AI-powered chatbot to enhance airline customer service demonstrated how AI can improve efficiency and customer experience, setting a high standard for applied learning in our class. As a first-year professor, I am grateful for students like Annette, who elevate discussions and set the tone for future cohorts. With her ability to bridge technology and business impact, she will be a driving force in any organization she joins.”