Scheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.
In this talk, Professor Michael Buchanan provides a brief history of social interactions and consumer trends on key social media platforms, like Facebook Marketplace, Instagram Shop, and Pinterest Shoppable Pins.
He explains how brands are capitalizing on social commerce with real world business case examples. Finally, Michael looks to the future to offer his predictions on what it means for consumers and e-tailers.
Learn more about Michael Buchanan’s research.
Scheller Lunchtime Live: The Rise of Social Commerce: What it Means for Consumers and E-tailers Featuring Michael Buchanan
In this Lunchtime Live session, Michael Buchanan provides a brief history of social interactions and consumer trends on key social media platforms.
Michael Buchanan, Senior Lecturer at the Georgia Tech Scheller College of Business