Part III focuses on creating compelling customer experiences in the age of Digital Disruption.
We will explore how digital innovations in strategy, customer experience design, advanced customer analytics, omni-channel campaigns, and e-commerce are transforming the customer journey. All of which helps companies drive revenue, increase efficiency and reduce costs as well as enhance brand equity and engagement at scale.
Watch the full presentation of Digital Disruption, part III:
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Moderator: Dr. Maryam Alavi - Dean, Stephen P. Zelnak Jr. Dean’s Chair in Management, Professor of IT Management, Georgia Tech Scheller College of Business
Panelists:
- Tony Drummond, Vice President of Client Experience, Cox Automotive
- Jeannine Falcone, Managing Director – North America Marketing Lead, Accenture Interactive
- Dr. Frank Rothaermel - Russell B. and Nancy H. McDonough Chair in Business, Professor of Strategy and Innovation, Georgia Tech Scheller College of Business