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Cecil B. Day Program Presents Ashley Vanderpoel


February 13, 2015


Special Event






Georgia Tech Scheller College of Business

Cecil B. Day Program in Business Ethics presents: Ashley Vanderpoel

The Cecil B. Day Program in Business Ethics welcomes Ashley Vanderpoel, Global Sustainability Marketing, Digital & Social Media Program Manager, The Coca-Cola Company.

Ashley is a reformed consultant who is now the Program Manager responsible for increasing consumer awareness and engagement across digital and social channels for The Coca-Cola Company’s Global Sustainability initiatives. She is responsible for leading a cross-functional global team for the program including representation from: Strategic Brand Marketing, Public Affairs & Communications, Knowledge & Insights, Content Producers and Agency Partners. Campaign-specific responsibilities include the content identification, creative direction, targeting, publishing and optimization of content across owned and earned channels (Twitter, Facebook, YouTube, LinkedIn, and proprietary sites.)

Prior to joining Coca-Cola, Ashley was a consultant with Sparks Grove & North Highland for seven years specializing in connecting brands with customer and employee experiences, across media and technologies. Her experience spans marketing strategy development and execution, digital and social campaign management and strategic communications across a multitude of industries including CPG, retail and hospitality. She also held consulting roles with King & Spaulding, Deloitte & Touch and Andersen Business Consulting.

Ashley received a BA in Communications and Spanish from Wake Forest University and an MBA with a focus on Strategy from the College of Management, Georiga Tech. She believes that the person who invented pockets in dresses deserves a lifetime achievement award. She also believes that Stelvin screw caps get a bad rap.

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