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An Executive MBA Deep Dive: The Capstone Projects

Details

June 4, 2024

Type

Info Session

Areas

Executive MBA

Format

On-Campus

Location

Scheller College of Business
Room 316
800 W Peachtree St NW
Atlanta, GA
United States

Join Executive MBA experts for a detailed examination and explanation of each track’s unique capstone project. Executive MBA alums will also join us to share their capstone experiences while in the program and audience Q&A’s will be entertained during the presentation. This exclusive event will include networking and heavy hors d'evours with a presentation to follow.


PRESENTERS:

 

Keith McGreggor Tim Halloran
Professor Keith McGreggor, Director of Georgia Tech’s VentureLab

VentureLab is the nation’s #2 university-based incubator, with more than 140 active startups based on Georgia Tech’s technology. VentureLab transforms innovations into companies, connecting researchers with experienced entrepreneurs, locating sources of early-stage financing, and preparing new companies for global markets.
Professor Tim Halloran, Senior Lecturer & Executive MBA Faculty Director

Tim Halloran joined Scheller's marketing faculty in 2015. A classically trained consumer marketer, he has built, directed, and consulted with some of the world's largest brands, including Coca-Cola brands, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacau (vitaminwater and smartwater), Vita Coco, the NBA, and Turner Broadcasting System. Prior to consulting, Tim spent ten years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke's first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.

 

THE CAPSTONE PROJECTS OVERVIEW:

Global Business (GB): Global Strategy Project (GSP)

As members of a select team, GB students consult directly with senior executives from leading global corporations to evaluate, analyze, and resolve real-life business challenges that companies are facing. The GSP Capstone Project culminates with the GB team presenting their recommended solutions to the corporate senior leadership team. Previous corporate sponsors: The Clorox Company, The Coca-Cola Company, Delta Air Lines, Equifax, The Home Depot, Kimberly-Clark, Panasonic, et.al.

Management of Technology (MOT): New Product & Service Launch

The MOT Capstone provides MOT students the unique opportunity to think and act as an entrepreneur. Working with leaders from Georgia Tech business accelerators and think-tanks, MOT student teams develop a comprehensive, actionable business plan to take an emerging technology product or service from concept to market. This integrative experience concludes with a New Product & Service Launch “shark tank” style competition, judged by actual leading venture capitalists and industry experts.

Registration Required

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