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Marketing Innovation Conference @ Scheller


March 10, 2023


Special Event


Evening MBA
Full-time MBA
Executive MBA




Scheller College of Business
Room 100
800 West Peachtree St NW
Atlanta, GA

The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are proud to present the annual Marketing Innovation Conference @ Scheller on Friday, March 10, 2023. This year's conference brings together industry leaders from the Atlanta Hawks, The Home Depot, and Warner Bros. Discovery Sports to discuss the creation of the 21st century marketing organization – from analytics to digital experiences.

This year’s conference will be held in person at the Scheller College of Business. Following the guest speaker sessions, there will be a networking reception from 4:30-5:30 P.M which will include food, alcoholic and non-alcoholic beverages, and coffee/tea tasting from Costa Coffee.

Admission for current Georgia Tech students, prospective students, faculty, and staff is free. All others require a $15 admission fee. A link to purchase a ticket will be provided on the confirmation page and email.

Conference speakers include: 

  •    Tracy Barash, SVP Data and Insights, Warner Bros. Discovery Sports
  •    Mallom Liggon, Executive Director of Strategy and Insights, Warner Bros. Discovery Sports
  •    Narcis Alikhani, VP Marketing, Atlanta Hawks
  •    Melanie Babcock, VP, Integrated Media, The Home Depot

A special thanks goes to our conference sponsors, including the Business Analytics Center at the Scheller College of Business.

If you have any questions, please contact Jay Wilson.

Registration Required

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