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Laura Smith

Program and Operations Manager

laura.smith@scheller.gatech.edu

Functional Areas: Business Analytics

Suite: 400

Office: 4000

Biography

Laura joined the Business Analytics Center (BAC) at Scheller College of Business in February 2018 and became the Program and Operations Manager in August 2022. In her current role, Laura has responsibility for creating and executing a comprehensive marketing and communications strategy aimed at enhancing the visibility and reputation of the BAC. She also promotes the Center to diverse audiences through events such as the Business Analytics and Data Science Career Fair & Internship Expo, the Business Analytics Practicum, and the Women in Tech and Analytics panel.

With a career spanning over 25 years, she has amassed a wealth of experience in corporate communications across a diverse range of industries including healthcare, nonprofit, education, and finance.

Laura's association with Georgia Tech extends back to the 90s when she worked in Institute Communications and wrote speeches for President G. Wayne Clough.