In her day-to-day work, Kathy develops and maintains data dashboards in Salesforce, providing stakeholders with accessible, meaningful reporting to inform marketing decisions. Through ongoing analysis of website traffic and user behavior using Google Analytics, she monitors performance, identifies trends, and recommends data-driven improvements.
Kathy Ding
Marketing Analytics Specialist
Functional Areas:
Communications
Building: Scheller College of Business
Suite: 325
Office: 3302
Biography
Kathy supports Scheller’s digital marketing strategy by managing analytics tracking and reporting across our online platforms. She oversees web analytics tools and conducts pathing analysis to better understand how audiences engage with our content. She then translates behavioral data into actionable insights, identifying optimization opportunities that enhance the user experience and support enrollment, engagement, and broader communication goals.