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Nickerson, Dionne

Dionne Nickerson

PhD Candidate

Academic Area(s):
Sustainability and Corporate Social Responsibility
Luxury Branding
Brand Strategy
A.B., Brown University, Engineering
M.B.A., Providence College, Marketing

Dionne Nickerson is a Ph.D. candidate at the Scheller College of Business, Georgia Institute of Technology. Her research examines the relationship between sustainability/corporate social responsibility (CSR) and marketing outcomes at the firm- and brand-levels. In her dissertation, she takes a multimethod approach to understand how, contingent on brand reputation, different types of CSR affect brand sales. For this work, she won the 2017 Emerald/EFMD Outstanding Doctoral Research Award in Marketing. She received an A.B. in engineering from Brown University and an MBA from Providence College. Prior to joining the doctoral program, she worked in technology consulting, advising clean energy start-ups funded through the EPA and DOE on market strategy. She also conducted research on mobile payment technology adoption in East Africa and taught English in France.