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Yu, Qiuping

Qiuping Yu

Assistant Professor
Qiuping Yu profile photo

Academic Area(s):
Service Operations
Business Analytics
PhD in Operations Research, Northwestern University
MA in Economics, Northwestern University
B.S. in Mathematics and Physics, HKUST

Qiuping Yu is an assistant professor of Operations Management and Business Analytics at the Scheller College of Business of Georgia Tech. Her broad research interests lie in the areas of service operations. She is particularly interested in exploring how fundamental operational drivers impact consumer and worker behavior, and in turn how firms can use such behavioral insights to improve operational decisions in service systems. For her research, she uses a broad range of empirical and analytical methodologies, (e.g., structural estimation, causal inference, machine learning, and stochastic dynamic programming).

Recently, she has studied how informing customers on anticipated delay and how operational capacity decisions (e.g., staffing, scheduling, and capacity allocations in service networks) shape customer and worker behavior in industries such as call centers, restaurants and ride-sharing platforms. Her research has been published in journals such as Management Science.

Dr Yu earned her PhD in Operations Research and M.A. in Economics from Northwestern University. She did her undergraduate in Mathematics and Physics at the Hong Kong University of Science and Technology (HKUST). Before she joined Scheller, she taught at the Kelley School of Business, Indiana University.