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Tereyagoglu, Necati

Necati Tereyagoglu

Assistant Professor

Academic Area(s):
Functional Area(s):
Empirical Operations Management
Structural Modeling
Pricing and Revenue Management
PhD in Managerial Sciences and Applied Economics, The Wharton School, University of Pennsylvania
MA in Statistics, The Wharton School, University of Pennsylvania
B.S. in Industrial Engineering, Bilkent University, Turkey

Necati Tereyağoğlu is Assistant Professor of Operations Management and Business Analytics at Scheller College of Business of Georgia Tech. The core of his research program lies in unraveling the underlying factors which may cause systematic errors in individuals’ decisions. In this endeavor, he utilizes economical or probability models to explore decisions both at the customer and organization level, and make operational decisions more effective. His research relies heavily on field data to document how individuals deviate from making rational decisions and identify which factors cause such deviations. In particular, he focuses on the question of what behavioral factors cause deviations in multi-dimensional decisions. So far, he had the opportunity to work on pricing and revenue management problems in luxury industry, in creative industries such as performing arts, and in packaged food industry. Recently, he focuses on the effectiveness of different pricing policies in the bike-sharing economy. His research has been published in journals such as Management Science, and Production and Operations Management.

He has taught Pricing Analytics and Revenue Management and Operations Management at the Scheller College of Business. He has received the Full-time MBA Elective Professor of the Year Award in 2016 and 2017, and the Evening MBA Elective Professor of the Year Award in 2018.

Dr. Tereyağoğlu earned an M.A. in Statistics during his Ph.D. studies and received his Ph.D. in 2012 at the Wharton School, University of Pennsylvania. He received a B.S. in Industrial Engineering at Bilkent University, Turkey.


  • N. Tereyağoğlu and S. Veeraraghavan. 2012. Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions. Management Science 58(12) 2168-2189. Link.
  • N. Tereyağoğlu, P. S. Fader, and S. Veeraraghavan. 2017. Pricing Theater Seats: The Value of Price Commitment and Monotone Discounting. Production and Operations Management (Special Issue on Not-for-Profit Operations Management) 26(6) 1056-1075. Link.
  • N. Tereyağoğlu, P. S. Fader, and S. Veeraraghavan. 2018. Multiattribute Loss Aversion and Reference Dependence: Evidence from the Performing Arts Industry. Management Science 64(1) 421-436. Link.
  • K. Ramachandran, N. Tereyağoğlu, and Y. Xia. Multidimensional Decision Making in Operations: An Experimental Investigation of Joint Pricing and Quantity Decisions. Management Science, Forthcoming. Link.