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Ozturk, Cem

O. Cem Ozturk

Assistant Professor
O. Cem Ozturk profile photo

Academic Area(s):
Functional Area(s):
Marketing Analytics
Marketing Channels
Digital Marketing
Marketing and Public Policy

Cem Öztürk joined Georgia Tech as an Assistant Professor in 2012. His research concentrates on the area of empirical quantitative marketing. He is specifically interested in examining topics related to marketing analytics, marketing channels,  sustainability, competitive strategy, digital marketing as well as marketing and public policy.  From a methodological viewpoint, he studies these topics using causal inference methods (reduced-form and structural), spatial econometric models, and optimization models. 

Cem's work has appeared/forthcoming in Marketing Science, European Journal of Operational Research, and IIE Transactions. His paper titled "Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors" is featured by Chicago Business ReviewHarvard Law School Bankruptcy Roundtable, and Oxford Business Law Blog. Also, his paper titled "Price Reactions to Rivals' Local Channel Exits" is featured by the Capital Ideas Magazine of Chicago Booth. He has served as a referee for Management Science and Quantitative Marketing and Economics.

Cem was selected as one of the “Best 40 Under 40 MBA Professors” by Poets & Quants in 2019. He has also received three university-level teaching awards at Georgia Tech – the Class of 1940 W. Roane Beard Outstanding Teacher Award (2019), the CTL/BP Junior Faculty Teaching Excellence Award (2017), and the Class of 1940 Course Survey Teaching Effectiveness Award (2013, 2014, and 2017). Additionally, he was selected the Full-time MBA Elective Professor of the Year Award in 2014 and 2018; and the Evening MBA Elective Professor of the Year Award in 2015.

Before joining Scheller, Cem received his Ph.D. in Business (Marketing) from Emory University. Prior to his doctoral studies, he received his M.S. in Industrial Engineering from Koç University and his B.S. in Industrial Engineering from Galatasaray University.