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Yu Jeffrey Hu

Sharon A. and David B. Pearce Professor

Professor

Academic Areas: IT Management
Functional Areas: Business Analytics
Suite: 478
Office: 4312
Biography

Yu "Jeffrey" Hu is Sharon A. and David B. Pearce Professor at Georgia Institute of Technology’s Scheller College of Business. He is also a Digital Fellow at MIT's Initiative on Digital Economy. He is an expert on big data, analytics, digital economy, digital transformation, electronic commerce, omni-channel retailing, offline commerce, social media, and fintech. His research uses econometric, machine learning, and analytical models to study consumer behaviors in environments such as electronic commerce, omni-channel retailing, offline commerce, social media, mobile app, fintech, and healthcare. 

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