Buchanan, Michael

Biography

Michael Buchanan is a Lecturer at the Scheller College of Business at Georgia Tech.  He teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels.

In addition to his teaching role at Georgia Tech, he actively consults in the field of digital marketing and technology with an emphasis on digital strategy, lead generation, customer retention, social media marketing, digital brand creation, integrated marketing communications planning, buyer path analysis, and team leadership. His clients include Cox Communications, Coca-Cola, Aflac, Spanx, Budget Rent-A-Car, Travelport, Darden Restaurants, Carter's, and McKesson.