Skip to main content
MBA Immersive Tracks

Managing Technology Products

Develop the skills to excel as a product manager for technology products. Learn how to interface with sales teams to understand key customer needs and with engineering teams to translate those requirements into product features. Work directly with partner companies on marketing projects, and experience Scheller College's unique courses on emerging technologies, marketing research, technology innovation, and intellectual property.

Foundation Course
 Required: Choose one (1)
MGT 6325
Product Planning

Examines the critical role that product managers play in an organization, especially in the high technology environment. Topics span all stages of product lifecycle management from product development to product obsolescence.

MGT 6326
Collaborative Product Development

Introduces tools and concepts for linking product development to marketing and strategic planning. Emphasizes methods of managing the development process for speed, efficiency, and market impact.

Practicum Course
 Required
MGT 6345
Marketing Practicum

Gain experience in solving marketing problems faced by organizations. Understand marketing and business problems faced by organizations and develop the relevant skills for critically analyzing these problems and providing a tractable solution.

Electives
 Choose two (2)
MGT 6028
Financial Reporting and Analysis of Technology Firms

This course focuses on financial reporting and analysis issues facing firms from a broad range of industries whose common bond is research and development of new technology, including the application of technology to new or enhanced products and services. The course is presented in three interrelated parts: examining unique accounting issues for technology firms, analyzing the cash flows of technology firms, and identifying early signs of earnings difficulties for technology firms while establishing an appropriate valuation.

MGT 6059
Emerging Technologies

Analyze and make decisions around emerging technologies. Apply techniques for scanning the horizon for emerging technologies. Predict which technologies will be successful and why. Describe environments in which technologies emerge.

MGT 6111
Innovation and Entrepreneurial Behavior

Understand the different types of innovations. Recognize and reduce barriers to innovation. Lead, cultivate, and manage innovation. Stimulate creativity in individuals and groups. Manage the innovation process and pipeline.

MGT 6310
Marketing Research

Learn the skills to translate management problems into marketing research problems. Gain the ability to analyze problems systematically. Develop critical eyes for marketing research and understand its contributions and limitations. Gain a working "hands-on" experience with the full process of marketing research.

MGT 6664
Managing Innovation

Conceptualize and identify opportunities for creating value through innovation. Develop an understanding of how to capture the value of innovation through a variety of techniques. Coherently integrate these principles with competitive and corporate strategies.

MGT 8803
Intellectual Property Strategy

This course surveys the economic, management, and strategy issues relevant to the protection of intangible assets by companies, and how effective management can capture competitive advantage from innovation. The main purpose is not to teach you the law, but instead to understand attributes of intellectual property (IP) law only as necessary for you as a manager to make better decisions about bringing innovation to the market and capturing sustained profits from the technology introduced. The course is designed both to teach and foster discussion about important topics in the strategic management of new products, new processes, and new business models capable of IP protection (including patenting strategies, enforcement and litigation strategies, IP monetization, IP strategies for startups, executing university technology transfer, and managing the large company IP portfolio, among others). The class will not only give the student formal experience in analyzing the technological, legal, and competitive environment faced by modern companies, but will also train students on the use of cutting-edge commercial intelligence to analyze firm- and industry-level technology strategies using patent (and other) data.





Recommended Additional Courses
If students would like to go beyond the four required electives, the following courses are recommended.

MGT 6119  Leading Teams (3 credit hours)
Working in teams is an integral part of organizational life. The purpose of this course is to prepare you to succeed as an effective leader, manager, and member of teams. Accordingly, this course is designed around two objectives. First, it will introduce you to the critical theories, concepts, and frameworks that can be used to successfully identify the threats and opportunities teams face and improve team performance. Second, it will create opportunities for you to design effective teams, implement effective team processes, and practice leading and managing dynamic teams. This course promises to provide insight into what separates successful teams from the many that fail, as well as give you greater confidence in your own ability to lead and contribute to enhanced team performance.

MGT 6307  Integrated Marketing Communications (3 credit hours)
Learn about the distinct components of an integrated communications program, and how these fit into an organization's overall marketing strategy. Examine the roles, responsibilities, and interactions of the various groups that create and implement marketing communications. Understand how market segmentation, consumer behavior, and brand positioning influence the development of successful communications. Become aware of relative advantages and disadvantages of different media options, and methods for evaluating the effectiveness of a communications program.

MGT/ISyE 6772  Managing Resources of the Technological Firm (3 credit hours)
Analysis of the challenges associated with managing a firm's resources (technology, work force, materials, information, processes, knowledge). Learn how to plan under conditions including rapid technological innovation, international competition, and changing markets. Specific topics include positioning strategies, innovation and diffusion, technology strategy, knowledge transfer, performance measurement, process management, and implementation of new technology.

MGT 8803  Marketing Analytics and Pricing Strategy (3 credit hours)
Learn proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. Establish a foundation for effective pricing decisions by understanding key economic, analytical, and behavioral concepts associated with costs, competitive behavior, and customer behavior. Learn to create additional value with advanced pricing techniques including dynamic pricing, segmented pricing, pricing structures, and promotions.



MBA immersive tracks and concentrations are optional. Students have the flexibility to take electives in any combination of areas.