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Evening MBA Immersive Track in Technology Innovation: Generating Economic Results

TI:GER® (Technology Innovation: Generating Economic Results) is an immersive track in Strategy and Innovation.

For students whose objective is to become technology innovators – in startups, in consultancies, or in corporate positions in finance, marketing, operations, or strategy – the TI:GER experience provides essential skills, tacit knowledge, and networks for success.

TI:GER combines classroom instruction, innovation projects, team activities, and real-world experience into a total, immersive, practical education throughout three terms of the MBA program.

The TI:GER program, which starts in the spring term, has prerequisites. Evening MBA students must ensure they take these two core courses before beginning the TI:GER program: MGT 6000 Financial and Managerial Accounting (3 credit hours) and MGT 6500 Analytical Tools for Decisions (1.5 credit hours). Two other core courses that are preferred as prerequisites but allowed as corequisites (during the first term of the TI:GER program) are MGT 6504 Principles of Finance (1.5 credit hours) and MGT 6505 Marketing Management (1.5 credit hours).

Learn more about the TI:GER program

Foundation and Practicum Courses

Required Electives

  • MGT 6801 Innovation Analysis (3 credit hours)

    This course focuses on market analysis, industry analysis, technology analysis, financial analysis, and strategy analysis for each TI:GER team’s innovation project.

  • MGT 6821 Innovation Research Methods I (1 credit hour)

    This virtual lab presents an overview of qualitative research with a focus on interview methods essential to the fieldwork students conduct to advance the analysis of their innovation project.

  • MGT 6802 Innovation and Business Model Design (3 credit hours)

    This course focuses on using the analyses from the spring term to inform the design of the business model for the innovation project and then testing the business model.

  • MGT 6822 Innovation Research Methods II (1 credit hour)

    This virtual lab focuses on methods for qualitative data analysis (QDA) and use of NVivo software to accelerate QDA on the TI:GER® team’s innovation project as each team continues to conduct fieldwork.

  • MGT 6803 Innovation Execution (3 credit hours)

    This course focuses on the launch of an innovation project as a new product or service, as a corporate venture, or as a startup.

    AND/OR

    MGT 6804 New Venture Practicum (3 credit hours)

    In place of, or along with, MGT 6803, students can take the course MGT 6804 New Ventures Practicum. This practicum is a project-based, team-based course. Projects focus on either exploring commercial applications of a Georgia Tech Research Institute (GTRI) technology or accelerating an innovation project sponsored by a startup or a large enterprise.

  • MGT 6823 Innovation Research Methods III (1 credit hour)

    This virtual lab supports each team's innovation project by centering on observational methods for fieldwork and provides opportunities for further developing students’ innovation research skill set.
Recommended Additional Courses

If students would like to go beyond the core courses, they may take these courses:

MGT 6663 Technology Strategy (3 credit hours)

Develop a capacity to think strategically about a company's technology decisions related to how much to invest in R&D, how to protect and commercialize innovations, how to improve and sustain a firm's performance through the generation and adoption of technological innovations. Conduct strategic analyses about technology commercialization in a variety of industries and competitive situations, with particular focus on high-tech industries.

MGT 6665 Strategy Execution (3 credit hours)

This course offers an overview of strategy and a focus on executing strategy. After performing strategy analysis and formulation, how do leaders, managers, and entrepreneurs succeed in achieving strategic results? Objectives of the course are to help students (1) understand and apply processes of strategy analysis, formulation, and implementation, (2) significantly increase their knowledge of strategy execution, (3) appreciate how theory informs practice, and (4) improve their skills in executing strategy and achieving objectives.

MGT 8803 Corporate Strategy (3 credit hours)

This course examines topics concerned with the creation and maintenance of value by multi-business enterprises. Corporate strategy is concerned in part with issues such as the appropriate mix of business units, make-or-buy decisions, the acquisition or development of new business units, and the disposal of existing business units; these questions are often not relevant to strategy studied at the level of the individual business unit.

MGT 8803 Strategy and Innovation Consulting Practicum (3 credit hours)

The Strategy and Innovation Consulting Practicum integrates actual strategy and innovation issues currently confronting major corporations with an experiential course combining: (1) the application of theory to practice, (2) coursework emulating the work performed by early-career strategy consultants, (3) frameworks for identification and resolution of strategy and innovation problems, (4) the process and practice of strategy analysis and strategy design, (5) development of practical strategy implementation plans, (6) skills development (in planning, communicating, conducting research, and decision making), and (7) interactions with strategy and innovation consultants and industry executives.

MGT 6185 International Business Environment (3 credit hours)

Understand the forces in the global environment shaping a company's operations, choices, and opportunities. Illustrate best practices of international business competitiveness. Case situations focus on different countries' environments, industries, etc. Sharpen knowledge of international business issues and trends.

MGT 6789 Technology Ventures (3 credit hours)

Improve your ability to assess the attractiveness of a new venture, anticipate the problems likely to be encountered as the business evolves, and predict its success or failure.

MGT 8803 Behavioral Economics (3 credit hours)

Behavioral economics enriches traditional economics by providing it with more realistic psychological foundations. In the course, we study some of the most robust and important findings of the field, and examine their implications for individual decision making, marketing, finance, organizational theory, and management.

MGT 8803 Intellectual Property Strategy (3 credit hours)

This course surveys the economic, management, and strategy issues relevant to the protection of intangible assets by companies, and how effective management can capture competitive advantage from innovation. The main purpose is not to teach you the law, but instead to understand attributes of intellectual property (IP) law only as necessary for you as a manager to make better decisions about bringing innovation to the market and capturing sustained profits from the technology introduced. The course is designed both to teach and foster discussion about important topics in the strategic management of new products, new processes, and new business models capable of IP protection (including patenting strategies, enforcement and litigation strategies, IP monetization, IP strategies for startups, executing university technology transfer, and managing the large company IP portfolio, among others). The class will not only give the student formal experience in analyzing the technological, legal, and competitive environment faced by modern companies, but will also train students on the use of cutting-edge commercial intelligence to analyze firm- and industry-level technology strategies using patent (and other) data.

MGT 8803/MGT 6805 Global Technology Innovation Practicum (3 credit hours)

This course allows students to explore global opportunities for the technology-innovations they are developing.