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MBA Immersive Tracks

Leading New Ventures

Explore the challenges of a new technology venture by working on projects for the Advanced Technology Development Center (ATDC), VentureLab, and the Georgia Tech Research Institute. Experience Scheller College's unique coursework on venture creation, technology entrepreneurship, entrepreneurial finance, innovation, and new product development. Learn the methods, connect with entrepreneurs, and learn how to innovate within a large organization.

Required Courses

Foundation Course
Either MGT 6165 Venture Creation or MGT 6789 Technology Ventures can be taken to satisfy the first requirement.

MGT 6165  Venture Creation (3 credit hours)
Learn how to create, design, find, assess, and shape opportunities. Understand and apply the strategic process of venture creation. Develop and present a venture creation plan. Covers ventures starting from scratch or within an organization. Develop a sense of how to make decisions and execute strategies.

MGT 6789  Technology Ventures (3 credit hours)
Improve your ability to assess the attractiveness of a new venture, anticipate the problems likely to be encountered as the business evolves, and predict its success or failure.

Practicum Course

MGT 8803  New Venture Practicum (3 credit hours)
This course consists of both lectures and a hands-on project. Lectures include the Lean Startup methodology, as well as guest lecturers representing young entrepreneurs, experienced entrepreneurs, angel investors, venture capitalists, technology venture lawyers, and more. Moving in parallel with the lectures, students develop the core of a business model for a real startup idea. This is done by working with a startup at ATDC, working with GTRI or GTRC on commercialization opportunities for existing intellectual property, or students may develop their own startup idea from scratch.



Other Courses
Students must complete two of the following courses.

MGT 6028  Financial Reporting and Analysis of Technology Firms (3 credit hours)
This course focuses on financial reporting and analysis issues facing firms from a broad range of industries whose common bond is research and development of new technology, including the application of technology to new or enhanced products and services. The course is presented in three interrelated parts: examining unique accounting issues for technology firms, analyzing the cash flows of technology firms, and identifying early signs of earnings difficulties for technology firms while establishing an appropriate valuation.

MGT 6056  Electronic Commerce (3 credit hours)
Searching for customers and suppliers. Serving customers electronically. Handling electronic transactions. Business model innovations in e-commerce. Less focused on the IT side, more on the business side.

MGT 6086  Entrepreneurial Finance and Private Equity (3 credit hours)
Current and future managers and entrepreneurs learn to use financial perspective in value creation. Learn effective entrepreneurial practices from the perspectives of users and suppliers of capital and other stakeholders. Focus on financial management within entrepreneurial firms. Cover all phases of life cycle from idea generation to harvesting.

MGT 6111  Innovation and Entrepreneurial Behavior (3 credit hours)
Understand the different types of innovations. Recognize and reduce barriers to innovation. Lead, cultivate, and manage innovation. Stimulate creativity in individuals and groups. Manage the innovation process and pipeline.

MGT 6326  Collaborative Product Development (3 credit hours)
Introduces tools and concepts for linking product development to marketing and strategic planning. Emphasizes methods of managing the development process for speed, efficiency, and market impact.

MGT 6614  Law for Entrepreneurs (3 credit hours)
This course covers selection of legal entity; public offerings; ownership structure; sales and lease contracts; loan agreements; venture capital negotiations and agreements; debtor-creditor relations; employment law; and intellectual property law.



Recommended Additional Courses
If students would like to go beyond the four required electives, the following courses are recommended.

MGT 6310  Marketing Research (3 credit hours)
Learn the skills to translate management problems into marketing research problems. Gain the ability to analyze problems systematically. Develop critical eyes for marketing research and understand its contributions and limitations. Gain a working "hands-on" experience with the full process of marketing research.

MGT 6359  Business Strategies for Sustainability (3 credit hours)
This course offers a holistic view of the interaction of businesses with the environment. It outlines reasons why businesses would want to care about environmental issues, introduces environmental assessment and management tools, and visits topics from various business functions. A novel feature of the course is innovation tournaments for sustainability.



MBA immersive tracks and concentrations are optional. Students have the flexibility to take electives in any combination of areas.