People

Yu "Jeffrey" Hu is a professor of Information Technology Management, director of the China Program, co-director of Business Analytics Center, and associate director of Center for Data Analytics at the Georgia Tech Scheller College of Business. He is an expert on big data, business analytics, electronic commerce, internet retailing, social media, consumer behavior, and online advertising. He co-authored the first paper on the "long tail" phenomenon in internet markets and the first paper on the value of social media in predicting stock markets. He is among the first to measure the effect of social media promotions on product sales.

Sridhar Narasimhan is co-director of the Business Analytics Center and a professor of Information Technology Management. His research interests are in the areas of IT infrastructure including computer network design, distributed databases, and IT outsourcing. Dr. Narasimhan has published in Management Science, ORSA Journal on Computing, IEEE Transactions on Communications, IIE Transactions, Decision Sciences, Computers and Operations Research, Computer Networks and ISDN Systems, Computer Communications, Annals of Operations Research, and Naval Research Logistics, Group Decision and Negotiation, Journal of Database Management, and Information and Management.

Keith Werle is managing director of the Business Analytics Center and a Professor of the Practice at the Georgia Tech Scheller College of Business. With over 30 years of experience in industry and consulting, his background spans a broad range of business disciplines including finance, analytics, strategy, and corporate development. He has consulted in many industries and for a diverse range of clients, from venture capital backed technology startups to global Fortune 50 companies. His client work focused on business analytics and the application of advanced data visualization, multi-dimensional performance analysis, data mining and machine learning techniques in strategy development, decision support, and operations management.

Sherri joined the Business Analytics Center at th Georgia Tech Scheller College of Business in August 2017 as the corporate engagement manager. She is responsible for identifying, developing and maintaining corporate partnerships that drive collaboration between the Business Analytics Center and the analytics industry. Before joining the Business Analytics Center, Sherri worked as a corporate relations manager for the Georgia Tech Master of Science in Analytics program. Prior to joining Georgia Tech, she built a 25+ year accomplished track record in business development, corporate relations, program management and fundraising. Her extensive experience spans multiple industry sectors in technology, consumer products, education and nonprofit.