Sridhar Narasimhan is co-director of the Business Analytics Center and a professor of Information Technology Management. His research interests are in the areas of IT infrastructure including computer network design, distributed databases, and IT outsourcing. Dr. Narasimhan has published in Management Science, ORSA Journal on Computing, IEEE Transactions on Communications, IIE Transactions, Decision Sciences, Computers and Operations Research, Computer Networks and ISDN Systems, Computer Communications, Annals of Operations Research, and Naval Research Logistics, Group Decision and Negotiation, Journal of Database Management, and Information and Management.
People

Faculty Director
Sridhar Narasimhan

Managing Director
Keith Werle
Keith Werle is managing director of the Business Analytics Center and a Professor of the Practice at the Georgia Tech Scheller College of Business. With over 30 years of experience in industry and consulting, his background spans a broad range of business disciplines including finance, analytics, strategy, and corporate development. He has consulted in many industries and for a diverse range of clients, from venture capital backed technology startups to global Fortune 50 companies. His client work focused on business analytics and the application of advanced data visualization, multi-dimensional performance analysis, data mining and machine learning techniques in strategy development, decision support, and operations management.

Staff
Sherri von Behren, Corporate Engagement Manager
Sherri joined the Business Analytics Center at th Georgia Tech Scheller College of Business in August 2017 as the corporate engagement manager. She is responsible for identifying, developing and maintaining corporate partnerships that drive collaboration between the Business Analytics Center and the analytics industry. Before joining the Business Analytics Center, Sherri worked as a corporate relations manager for the Georgia Tech Master of Science in Analytics program. Prior to joining Georgia Tech, she built a 25+ year accomplished track record in business development, corporate relations, program management and fundraising. Her extensive experience spans multiple industry sectors in technology, consumer products, education and nonprofit.

Laura Segraves Smith, Program and Operations Manager
Laura joined the Business Analytics Center (BAC) at Scheller College of Business in February 2018 and became the Program and Operations Manager in August 2022. In her current role, Laura has responsibility for creating and executing a comprehensive marketing and communications strategy aimed at enhancing the visibility and reputation of the BAC. She also promotes the Center to diverse audiences through events such as the Business Analytics and Data Science Career Fair & Internship Expo, the Business Analytics Practicum, and the Women in Tech and Analytics panel.
With a career spanning over 25 years, she has amassed a wealth of experience in corporate communications across a diverse range of industries including healthcare, nonprofit, education, and finance.
Laura's association with Georgia Tech extends back to the 90s when she worked in Institute Communications and wrote speeches for President G. Wayne Clough.
