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Alejandra Barron

EMBA ‘22
Class Year:
Vice President and Head of Marketing, Murphy USA

Hometown: I claim two! Mexico City, Mexico and Atlanta, GA.  

What's something on your bucket list? 

Becoming the most empathetic version of myself, likely through extensive world travel. 

What actor would you cast to play yourself in a movie about yourself and why? 

It would likely be America Ferrera. My Hispanic heritage is important to me, certainly it does not define me, but it has informed so much of who I am as a person, even as a professional. America embraces her culture as part of her identity. She is self-aware, capable of laughing at herself, and is, of course, an amazing actress.  

What's your favorite place you've traveled to and why?  

I have had the chance to travel to several countries worldwide. One of my favorite places was India and, specifically, the breathtaking beauty of Fatehpur Sikri, a city west of Agra and UNESCO World Heritage Site with its red sandstone palace. 

Favorite family tradition: 

Wherever we travel, my family likes to find tea rooms to enjoy afternoon tea. It is one of the most special things we do. My daughters (nine and five) likely believe it is something all families do. 

What is your proudest accomplishment? 

As a clear introvert who had some trouble raising her hand in school, I am proud I have grown to own and use my voice with authenticity, as well as lead large teams of marketers and creatives. 

What did you want to be when you were small?  

I would say this in a painfully rehearsed single sentence: “I want to be a lawyer, actress, and singer.” I guess what I really wanted was to be busy! I certainly accomplished that. 

What is your latest book recommendation? 

Not the latest, but one of my first loves, Robert Heinlein’s “Stranger in a Strange Land” helped me become more objective and long to understand everyone deeply. 

Your life story in one sentence: 

Arriving as an immigrant as a child, I developed grit through loss, infused my drive with family hope, found opportunities through education, persevered and rose in corporate America by delivering results, and empowered others by being my true self. 

My favorite restaurant in Atlanta:  

Since Curly’s Fried Chicken closed, taking away their amazing food, it is Bagelicious in Marietta, Georgia. 

My favorite comfort food or family recipe:  

My mother’s mole (a chile, chocolate, and peanut butter sauce) and my husband’s roasted chicken always make me feel like I am somewhere I belong. 

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