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Marketing Innovation
Conference @ Scheller

Marketing Innovation
Conference @ Scheller

2022 Marketing Innovation Conference @ Scheller

The Georgia Tech Scheller College of Business Marketing Area and MBA Marketing Clubs are proud to present the annual Marketing Innovation Conference @ Scheller on Friday March 11, 2022. This year's conference brings together industry leaders from the World Champion Atlanta Braves, The Home Depot, and Inspire Brands to discuss innovation in digital consumer engagement. This year’s conference will be held in-person at Scheller College. Following the guest speaker sessions, there will be a networking reception from 5 - 6 p.m. A special thanks goes to our conference sponsors, including The Business Analytics Center at the Scheller College of Business.



This year's speaker's include:

  • Adam Zimmerman, Senior Vice President, the Atlanta Braves
  • Greg Mize, Senior Director, Marketing and Innovation, the Atlanta Braves
  • Dayton Demmery, Director of Category Marketing, The Home Depot
  • Erin Thorne, Director of Audience Marketing, The Home Depot
  • Bryan Jackson, Managing Director at Zenith (A Publicis Media Agency)
  • Travis Freeman, SVP, Demand Generation at Inspire Brands

The Marketing Innovation Conference @ Scheller is held annually and focuses on understanding current trends and overcoming obstacles in the digital marketing space. The conference is hosted by the MBA Marketing Club, a Scheller club for Full-time and Evening MBA students interested in marketing. The club aims to provide members with resources for career exploration and opportunities for advancement in the industry.

If you have any questions, please contact

Conference Sponsors:

The Business Analytics Center at the Scheller College of Business

Past Conferences

The Marketing Innovation Conference @ Scheller was formally known as the Scheller MarTech Conference.

2021 Marketing Innovation Conference @ Scheller

"Marketing Strategies and Tactics for a Changing Digital World"

The 2021 Marketing Innovation Conference @ Scheller brought together top marketing innovators from across the nation for a virtual conference.


  • Tiyale Hayes, SVP, Brand Strategy and Marketing, BET Networks
  • Diana Lee Caplinger, EVP, Head of CRM, Intelligent Automation, and Personalization, Truist
  • Molly Battin, VP, Global Brand Marketing, Delta Air Lines
  • Brandon Klausner, Global Product Marketing and Strategy, TikTok
  • Ryan Chappell, Sr., Music Marketing Lead – Hip Hop, R&B, & Latin at Spotify
2020 MarTech Conference

"Using Technology to Understand Customers & Drive Marketing Decisions"

The 2020 MarTech Conference brought together industry professionals, faculty, and students to discuss incorporating
the latest technology, trends, and advancements to better understand customer motivation, improve user experience, and improve marketing initiatives.


  • Shawn McGahee, Head of Industry, Google
  • Troy Treangen, General Manager Strategic Verticals, Nielsen
  • Liz Di Maria, Director of Client Communications, Nielsen
  • Jared Dent, Sr. Director of Marketing Strategy & Operations, Turner Sports
  • Darryl Cobbin, Managing Partner, Brands, Beats, & Bytes
  • Larry Taman, Managing Partner, Brands, Beats, & Bytes
  • Mali Hunter, Partner, Tree Sound Studios
2019 MarTech Conference

“Using Technology to Enhance Costumer Experience”

Speakers at the second MarTech Conference showcased how their organizations used technology to better understand
their customer base and leveraged those insights into creating enhanced experiences.


  • Adam Zimmerman, Senior Vice President, Marketing, Atlanta Braves
  • David Elgin, Vice President, Analytics, Atlanta Hawks
  • Rod Bates, Vice President, Decision Science and Data Strategy, The Coca-Cola Company
  • Kathryn Moore, Sr. Manager, In-Store Strategy and Insights, The Home Depot
2018 MarTech Conference

“Using Technology to Build Brands”


  • Justin Archer, Chief Marketing Officer, Moxie
  • David Burke, Senior VP, Delivery & Operations, Moxie
  • Jennifer Barclay, Associate Creative Director, Moxie
  • Chiara Travia, Account Supervisor, Moxie
  • Neil Schrum, EVP, Group Account Director, Moxie
  • Josh Martin, Senior Director of Digital & Social, Arby’s Restaurant Group
  • Marci Thurston, Director of Costumer Strategy for Americas Marketing, eBay
  • Tracy Young Lincoln, Executive VP, Technology and Intelligence, Moxie
  • Becky Bowls, Account Director, Moxie
  • John Rich, Vice President, Future Experiences, Moxie