"Using Technology to Understand Customers & Drive Marketing Decisions"

The 2020 MarTech Conference brought together industry professionals, faculty, and students to discuss incorporating
the latest technology, trends, and advancements to better understand customer motivation, improve user experience, and improve marketing initiatives.

Speakers:

• Shawn McGahee, Head of Industry, Google
• Troy Treangen, General Manager Strategic Verticals, Nielsen
• Liz Di Maria, Director of Client Communications, Nielsen
• Jared Dent, Sr. Director of Marketing Strategy & Operations, Turner Sports
• Darryl Cobbin, Managing Partner, Brands, Beats, & Bytes
• Larry Taman, Managing Partner, Brands, Beats, & Bytes
• Mali Hunter, Partner, Tree Sound Studios

“Using Technology to Enhance Costumer Experience”

Speakers at the second MarTech Conference showcased how their organizations used technology to better understand
their customer base and leveraged those insights into creating enhanced experiences.

Speakers:

• Adam Zimmerman, Senior Vice President, Marketing, Atlanta Braves
• David Elgin, Vice President, Analytics, Atlanta Hawks
• Rod Bates, Vice President, Decision Science and Data Strategy, The Coca-Cola Company
• Kathryn Moore, Sr. Manager, In-Store Strategy and Insights, The Home Depot

“Using Technology to Build Brands”

Speakers:

• Justin Archer, Chief Marketing Officer, Moxie
• David Burke, Senior VP, Delivery & Operations, Moxie
• Jennifer Barclay, Associate Creative Director, Moxie
• Chiara Travia, Account Supervisor, Moxie
• Neil Schrum, EVP, Group Account Director, Moxie
• Josh Martin, Senior Director of Digital & Social, Arby’s Restaurant Group
• Marci Thurston, Director of Costumer Strategy for Americas Marketing, eBay
• Tracy Young Lincoln, Executive VP, Technology and Intelligence, Moxie
• Becky Bowls, Account Director, Moxie
• John Rich, Vice President, Future Experiences, Moxie