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Marketing Innovation
Conference @ Scheller

Marketing Innovation
Conference @ Scheller

2021 Marketing Innovation Conference @ Scheller

The 2021 Marketing Innovation Conference @ Scheller will bring together marketers for virtual discussions about innovation in turbulent times. Join us on Friday, March 19th from 1 to 6 p.m. ET to hear from innovators and leaders from BET, Delta Airlines, Truist (formerly SunTrust), TikTok, and Spotify as they discuss marketing in a changing, digital world. Following the speaker sessions, there will be a virtual happy hour where participants will have a chance to network. The Marketing Innovation Conference @ Scheller was formally known as the Scheller MarTech Conference.

Live conference  Cocktail making class and networking  Conference program

 

Conference Schedule

1:00 p.m. - 1:15 p.m.

Introduction

1:15 p.m. - 2:00 p.m.

Tiyale Hayes, SVP, Brand Strategy and Marketing, BET Networks

2:00 p.m. - 2:45 p.m.

Diana Lee Caplinger, EVP, Head of CRM, Intelligent Automation, and Personalization, Truist

2:45 p.m. - 3:30 p.m.

Molly Battin, VP, Global Brand Marketing, Delta Air Lines

3:30 p.m. - 3:45 p.m.

Break

3:45 p.m. - 4:15 p.m.

Brandon Klausner, Global Product Marketing and Strategy, Tik Tok

4:15 p.m. - 4:45 p.m.

Ryan Chappell, Sr. Music Marketing Lead – Hip Hop, R&B & Latin, Spotify

4:45 p.m. - 5:15 p.m.

Cocktail Class

5:15 p.m. - 6:00 p.m.

Virtual Happy Hour

Cocktail Making Class & Virtual Happy Hour Information

Join Cory Atkinson from Elemental Spirits, a boutique bottle shop in midtown Atlanta, for an interactive cocktail-making class following the speaker sessions. Cory will be teaching attendees how to make two classic cocktails, a Dark & Stormy and a Bee’s Knees. Free to event attendees 21 and up. Below are the ingredients that attendees will need to make the two classic cocktails.

Dark & Stormy:
Dark rum, Ginger Beer, Lime

Bee's Knees:
Gin, Lemon, Honey

Tools Needed:
Cocktail Shaker, Coupe glass, Collins or Highball glass, Cutting board & knife, Ice

 

About the MBA Marketing Club

The MBA Marketing Club is for Full-time and Evening MBA students interested in marketing. It aims to provide members with resources for career exploration and opportunities for advancement in the industry. The club hosts career panels and talks, networking opportunities, company treks, job postings, and marketing workshops. The club co-hosts the annual Marketing Innovation Conference @ Scheller with marketing faculty.

Past Conferences

The Marketing Innovation Conference @ Scheller was formally known as the Scheller MarTech Conference.

2020 MarTech Conference

"Using Technology to Understand Customers & Drive Marketing Decisions"

The 2020 MarTech Conference brought together industry professionals, faculty, and students to discuss incorporating
the latest technology, trends, and advancements to better understand customer motivation, improve user experience, and improve marketing initiatives.

Speakers:

  • Shawn McGahee, Head of Industry, Google
  • Troy Treangen, General Manager Strategic Verticals, Nielsen
  • Liz Di Maria, Director of Client Communications, Nielsen
  • Jared Dent, Sr. Director of Marketing Strategy & Operations, Turner Sports
  • Darryl Cobbin, Managing Partner, Brands, Beats, & Bytes
  • Larry Taman, Managing Partner, Brands, Beats, & Bytes
  • Mali Hunter, Partner, Tree Sound Studios
2019 MarTech Conference

“Using Technology to Enhance Costumer Experience”

Speakers at the second MarTech Conference showcased how their organizations used technology to better understand
their customer base and leveraged those insights into creating enhanced experiences.

Speakers:

  • Adam Zimmerman, Senior Vice President, Marketing, Atlanta Braves
  • David Elgin, Vice President, Analytics, Atlanta Hawks
  • Rod Bates, Vice President, Decision Science and Data Strategy, The Coca-Cola Company
  • Kathryn Moore, Sr. Manager, In-Store Strategy and Insights, The Home Depot
2018 MarTech Conference

“Using Technology to Build Brands”

Speakers:

  • Justin Archer, Chief Marketing Officer, Moxie
  • David Burke, Senior VP, Delivery & Operations, Moxie
  • Jennifer Barclay, Associate Creative Director, Moxie
  • Chiara Travia, Account Supervisor, Moxie
  • Neil Schrum, EVP, Group Account Director, Moxie
  • Josh Martin, Senior Director of Digital & Social, Arby’s Restaurant Group
  • Marci Thurston, Director of Costumer Strategy for Americas Marketing, eBay
  • Tracy Young Lincoln, Executive VP, Technology and Intelligence, Moxie
  • Becky Bowls, Account Director, Moxie
  • John Rich, Vice President, Future Experiences, Moxie