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Aaron Hackett, Strategic Brand Management Lecturer at the Georgia Tech Scheller College of Business
Aaron Hackett, Strategic Brand Management Lecturer at the Georgia Tech Scheller College of Business

Scheller Lunchtime Live: Product Placebo - Using the Placebo Effect to Improve Consumer Experience Featuring Aaron Hackett

Scheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.
 
Regardless of its competitive advantage, consumer perception of a product can be distorted by factors that have nothing to do with the products effectiveness. Product placebo is not something you learn about in business school, or maybe even the workplace, but Aaron Hackett argues that understanding its effects is vital.
 
In this Lunchtime Live session, Product Placebo - Using the Placebo Effect to Improve Consumer Experience, Aaron will discuss how the placebo effect can improve the consumer experience and how to resolve the perception of a product using common marketing cues we all value.
 
Aaron teaches Strategic Brand Management for Georgia Tech Scheller MBA and Undergraduate students. Learn more about Aaron’s research.

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