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Sustainable Marketing: Kwabena Nkromo, Founder and CEO of North American Food & Farm PBC Inc (NAF2)

 This event occurred in the past.

Friday, October 20



Georgia Tech Scheller College of Business

800 West Peachtree Street NW
Atlanta, GA 30308
Room 223


Doing the Work & Telling Your Story: Network Weaving, Social Media & Marketing Sustainability

"Sustainability has become a broad almost vaporous term that can mean many different things to many people. Marketing of sustainability inherits this challenge and often requires extra substance in order to overcome the risk of vagueness"


During its six years of being in operation as a lean start up social enterprise, Atlanta Food & Farm PBC (AF2) has explored and tested various methods of market penetration of its business model which specializes in local food system planning and urban agriculture development (sub-sectors of the general sustainability industry). AF2's Founder & Lead Principal Kwabena Nkromo will share insights learned on this journey and what's next as the consulting firm expands nationally. 

Kwabena Nkromo is the Founder and CEO of North American Food & Farm PBC Inc (NAF2), a social enterprise consultant network focusing on community food system planning and urban agriculture projects, with affiliate chapters in cities including ​Atlanta & Athens GA, Birmingham AL, Boston MA, Houston TX, and Oakland CA. He is a national popular speaker on college campuses in the areas of his expertise and has been covered in multiple media outlets. Kwabena studied Plant & Soil Sciences at Tuskegee University and Agricultural Economics at Clemson, but is a self taught Food Systems Planner. He is the proud father of four growing children: Kwesi, Issata, Kweku, & Abenaa. 

Serve-Learn-Sustain provides students with a multitude of curricular and co-curricular opportunities designed to help them combine their academic and career interests with their desire to make worthwhile contributions to the world.  The result? Georgia Tech students will help build healthier communities where people and nature thrive, in Georgia, the United States, and around the globe.  And more Georgia Tech grads will pursue careers and lives filled with meaning. 

The Ray C. Anderson Center for Sustainable Business was founded in 2013 to act as a catalyst and connector, bringing together students, research faculty, companies, and entrepreneurs to create an environment where business-driven solutions to sustainability challenges can take shape and thrive. In all, Scheller provides students unparalleled breadth in environmental sustainability, ethics, corporate social responsibility, social entrepreneurship, and values-based leadership.

The Sustainable Marketing Class is taught this Fall by Dionne Nickerson. It is part of the undergrad Marketing electives.