Digital Disruption Series Part III

We are excited to invite you to Part III of the Digital Disruption series, a collaboration between Scheller College of Business at Georgia Tech and Accenture that explores trends in today’s ever-changing digital arena. The series examines ways successful organizations and managers embrace technological advances and leverage opportunities to accelerate innovation, create value, and build the workforce of the future.

Part III of the series will focus on creating compelling customer experiences in the age of Digital Disruption.  We will explore how digital innovations in strategy, customer experience design, advanced customer analytics, omni-channel campaigns, and e-commerce are transforming the customer journey.  All of which helps companies drive revenue, increase efficiency and reduce costs as well as enhance brand equity and engagement at scale.

Moderator:

Maryam Alavi Dean and Stephen P. Zelnak Jr. Chair, Professor of Information Technology Management, Scheller College of Business View Profile

Panelists:

	Tony Drummond Vice President of Client Experience, Cox Automotive View Profile
	Jeannine Falcone North America Marketing Lead, Accenture Interactive View Profile
	Frank T. Rothaermel, Ph.D. Russell B. and Nancy H. McDonough Chair in Business, Professor of Strategy & Innovation, Scheller College of Business View Profile