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Digital Disruption Series Part III

When:

Thursday, November 1

Program/presentation
-
Reception
-



Where:

Georgia Tech Scheller College of Business

800 West Peachtree Street NW
Atlanta, GA 30308
LeCraw Auditorum
Directions

 

Part III of the Digital Disruption Series will focus on creating compelling customer experiences in the age of Digital Disruption.

Topic: Part III of the series will focus on creating compelling customer experiences in the age of Digital Disruption. With an emphasis on retail, we will explore how digital innovations in strategy, customer experience design, advanced customer analytics, omni-channel campaigns, and ecommerce are transforming the customer journey. All of which helps companies drive revenue, increase efficiency and reduce costs as well as enhance brand equity and engagement at scale.

Moderator: Maryam Alavi, Dean, Scheller College of Business
Panelist: Frank Rothaermel, Professor of Strategy and Innovation, Scheller College of Business
Panelist: Jeannine Falcone, Managing Director, NA Marketing Lead, Accenture Interactive
Panelist: Tony Drummond, Vice President of Client Experience, Cox Automotive