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MarTech Conference: Using Technology to Enhance Customer Experience

 This event occurred in the past.

Friday, February 22

Registration and Networking
Networking Reception


Georgia Tech Scheller College of Business

800 West Peachtree Street NW
Atlanta, GA 30308
Room 200


2nd Annual Technology and Marketing MBA Series Event - SOLD OUT - See details below.

If you are a current Georgia Tech MBA student that wants to attend, please e-mail Tim Halloran at

The MBA Marketing Club and MBA Marketing Faculty are excited to host the second annual Technology and Marketing MBA Series Event at Georgia Tech Scheller College of Business on Friday, February 22. This year's MarTech Conference theme highlights “Using Technology to Enhance Customer Experience."

Open to current Scheller College MSA and MBA candidates (Full-time, Evening, and Executive) as well as alumni and prospective students, this event is not only for marketing-focused individuals, but for any individual who is interested in analytics, technology, and understanding consumer insights.

  • Adam Zimmerman, Senior Vice President, Marketing, Atlanta Braves
  • David Elgin, Vice President, Analytics, Atlanta Hawks
  • Rod Bates, Vice President, Decision Science and Data Strategy, The Coca-Cola Company
  • Kathryn Moore, Sr. Manager, In-Store Strategy and Insights, The Home Depot

Speakers will showcase how their organizations use technology to better understand their customer base and leverage those insights into creating enhanced experiences.

Suggested attire: Business casual

Current students, please wear your program nametag.